Archery Trade Association Partners With Outdoor Channel

Archery Trade Association Partners With Outdoor Channel

Outdoor TV Leader to Produce & Market ATA Trade Show Broadcast

NEW ULM, Minn., Dec. 22 /PRNewswire-FirstCall/ -- The Archery Trade Association (ATA) has partnered with Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America's leader in Outdoor TV, naming Outdoor Channel the official cable network of the 2010 ATA Trade Show and setting the stage for opportunities to grow the archery and bowhunting sports. The ATA Trade Show will be held on January 13-15 in Columbus, Ohio.

The agreement will give Outdoor Channel exclusive rights to produce and market "ATA TV," a television production of the ATA Trade Show that will be featured in official ATA hotels and on plasma screens throughout the Columbus convention center. "ATA TV" will provide entertainment and show information, along with carrying paid advertising. The partnership formally brings together a history of common ground between the network's viewers and the archery and bowhunting industry. Those attending the ATA's Trade Show will see firsthand the partnership's fingerprint on the event.

"The ATA produces the largest and most inclusive Trade Show for archery business and industry professionals," said Kurt Weber, ATA marketing director. "Outdoor Channel is committed to producing informative and entertaining content to enhance the value of this popular event. There's so much we do as an organization to grow and sustain our industry and sport and Outdoor Channel has the ability to deliver these messages in a way that will capture our audience."

"We recognize the important contributions that archers and bowhunters make to hunting and everyday outdoor activities," said Denise Conroy-Galley, Outdoor Channel Senior Vice President of Marketing and Research. "Combining our resources to advance this sport and the ATA trade show is a natural fit for our growing organizations. We're eager to kick off the relationship at the upcoming show and are very excited about the prospects for a long-term collaboration."

The ATA expects to collaborate with Outdoor Channel on upcoming projects, including ATA public service announcements that will be featured on each organization's Web site and other mediums. To date, the ATA has invested and pledged nearly $2,000,000 to bring introductory archery and bowhunting programs and shooting facilities to U.S. cities, while the group also works to sustain and grow bowhunting.

For more information about the partnership, please contact Kurt Weber at kurtweber@archerytrade.org or by phone at (717) 858-2451.

About the ATA

Since 1953 ATA has been the trade association for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. ATA is dedicated to making the industry profitable by decreasing business overhead, and reducing taxes and government regulation while increasing participation in archery and bowhunting. ATA owns and manages the ATA Trade Show, the archery and bowhunting industry's largest and longest running trade show worldwide.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Source: Outdoor Channel Holdings, Inc.

CONTACT: ATA Media Contact: Amy Hatfield, +1-803-685-3717,
amyhatfield@archerytrade.org; OUTD Media Contact: Nancy Zakhary, Brainerd
Communicators, +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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