Nokia, Island Def Jam Music Group, Universal Music Group International & Superstar Artist Rihanna Announce Breakthrough Global Music Partnership
Nokia, Island Def Jam Music Group, Universal Music Group International & Superstar Artist Rihanna Announce Breakthrough Global Music Partnership
LOS ANGELES, November 5/PRNewswire-FirstCall/ -- Nokia (NYSE: NOK) today announces the launch of a groundbreaking new
global music partnership - Nokia Play 2010 - with the Island Def Jam Music
Group (IDJMG) and Universal Music Group International (UMGI). This
announcement coincides with the global availability of the Nokia X6, a
powerful entertainment device in combination with Comes With Music, Nokia's
'all-you-can-eat-music' offering.
Created to deliver unique and exclusive music content to fans around the
world, the partnership will see IDJMG & UMGI launch international superstar
Rihanna's highly-anticipated new album, Rated R, with Nokia via an exclusive
live, streamed concert and simultaneous listening parties in multiple
locations around the globe on November 16th 2009.
Streamed live from London, Rihanna will perform for the very first time a
select number of tracks from her new album. In front of fans in London and an
audience globally, the exclusive gig will showcase Nokia and IDJMG's ability
to bring fans closer to artists, and artists closer to fans via its home on
http://www.nokia.com/rihanna.
IDJMG, UMGI and Nokia will take advantage of the latest technology
solutions to promote and broadcast this unique event via Nokia mobile music,
video and communications services. Selected bloggers at the event will
record, broadcast and share elements of the exclusive live concert with fans
around the globe linking them all via Web-based social computing
technologies. Fan participation to the groundbreaking live event will be free
of charge from Nokia Music Stores. Plus Nokia Comes With Music customers will
be able to download an exclusive version of Rated R with a bonus track, remix
and other additional content free as part of their subscription. Nokia will
also make available an exclusive Rihanna application and exclusive footage
from her London gig in Ovi Store and in selected territories an exclusive
window to a track, 'Wait Your Turn' from the album before its release.
The announcement marks the first unique music partnership of its kind for
Nokia and delivers an exciting artist connection to fans across the globe.
Liz Schimel, Head of Global Music, Nokia, said; "Nokia is extremely
excited to collaborate with Island Def Jam and Rihanna to truly redefine the
connection between artists and fans and to deliver unique experience and
content across the globe. History will be made on November 16th when Rihanna
performs for a global audience via Nokia's live streamed concert to
officially mark the launch of her much anticipated new album."
"We are thrilled to join forces with Nokia for this innovative, global
partnership, one that seamlessly merges technology and artistry in a truly
unique way," said Steve Bartels, President & COO, Island Def Jam Music Group.
"Alongside our chairman L.A. Reid, we continually challenge ourselves to
develop new and creative strategies to market our artists in this rapidly
changing business environment. With her technologically savvy fan-base and
her remarkable history with the digital and mobile platforms, Rihanna is the
perfect artist to launch this groundbreaking initiative."
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading
maker of mobile devices. Today, we are connecting people in new and different
ways - fusing advanced mobile technology with personalized services to enable
people to stay close to what matters to them. We also provide comprehensive
digital map information through NAVTEQ; and equipment, solutions and services
for communications networks through Nokia Siemens Networks.
Source: Nokia Corporation
For further information, please contact: Huw Davies, Mission, +44-207-845-7800, +44-7939-886-219, huw@thisismission.com; Thomas Bunn, Mission, + 1-212-219-2787, +1-917-975-5786, thomas@thisismission.com; For Rihanna Contact: Amanda Silverman , 42 West, +1-212-774-3683, Amanda.Silverman@42West.net; Gabe Tesoriero, Island Def Jam Music Group, +1-212-445-3632, Gabriel.Tesoriero@umusic.com
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