Publicis Worldwide Launches Branded Content Division: Publicis Entertainment

Publicis Worldwide Launches Branded Content Division: Publicis Entertainment

PARIS, October 5/PRNewswire/ --

- New Branded Content Division

- Expertise in Channel Creation for Digital and Online

- World Class Talent and Strategic Partnerships

- Multi Platform Solutions With Unique ROI Tools

Publicis Worldwide today announced at MIPCOM the launch of a new business
division called Publicis Entertainment.

Dedicated to bridging the gap between advertising, content creation and
distribution, Publicis Entertainment will create branded entertainment
solutions for television content, gaming and motion pictures integration.

The first unit will be in London but it is expected to roll out to other
key markets and will harness the full potential of the Publicis global
network. The team will focus on creating end-to-end entertainment solutions
for brands across digital TV, Web TV, gaming, mobile, social networking
platforms and motion pictures. In addition, the division will generate new
revenue streams for brands including IP exploitation, advertising airtime,
on-air sponsorship packages, ancillary distribution, syndication and format
fees.

In terms of television, Publicis Entertainment will create black box
solutions for channel creation and management. These will encompass the full
technical, operational and editorial process, from commissioning to
transmission. They will also create bespoke and innovative metrics and
reporting tools to demonstrate the value and ROI across branded entertainment
activities.

Richard Pinder, Chief Operating Officer of Publicis Worldwide, said: "The
relationship between advertising and television production is changing fast:
it is now a relationship of equals. Publicis Entertainment has the talent and
knowledge to bring together expertise in brands with entertainment. We're in
the business of creating contagious ideas and more engaging content which in
turn changes the conversation for clients and their brands."

Publicis Entertainment is currently working on a number of major branded
content projects with Publicis Worldwide clients. It is already collaborating
with a number of major production companies including RDF, All3Media,
Fremantle and Endemol.

Publicis Entertainment brings together a team of world class talent who
combine production expertise, creativity and advertising strategy. The team
is headed up by Marcus Vinton, Partner & Chief Creative Officer - an
award-winning creative who was formerly Executive Creative Director of Ogilvy
London before venturing into TV and brand integration for movies.

Marcus was one of the first creative directors to bridge the divide
between analogue and digital, with the launch of Sky's interactive TV
platform ten years ago, and has since pioneered the development of television
and entertainment branded content formats for the advertising, motion picture
and music industries.

The team also includes Samantha Glynne, Director of Channels/Executive
Producer, a leading expert in TV production and branded channel creation. She
has worked on channel launches in the UK and internationally, most recently
on the launch and running of The Audi Channel.

Marcus Vinton said: "The aim of Publicis Entertainment is to create end
to end entertainment solutions for our clients across television, gaming and
motion pictures. Our IP and digital distribution models will create revenue
for all stakeholders. Media barter deals and sponsorship will of course
continue to help brands shepherd and associate themselves 'around' great
television, but by working together we now have the opportunity to
communicate directly 'through' great television."

About Publicis Worldwide

Publicis Worldwide ranks among the largest global marketing
communications companies. Its parent company is Publicis Groupe (Euronext
Paris: FR0000130577). The network spans 82 countries with approximately 9,000
employees. Its total offering includes advertising; interactive and digital
marketing; CRM and direct marketing. Publicis' blue-chip client portfolio
includes some of the world's best known companies: Airbus, Coca-Cola, EADS,
Fidelity, HP, LG, L'Oreal, Nestle, P&G, Renault, Siemens, Pernod-Ricard,
Sanofi-Aventis, UBS, Telefonica, Zurich.

http://www.publicis.com

Source: Publicis Worldwide

Contact: Sarah Hazell, Publicis Worldwide Communications, Tel: +44(0)207-830-3426, Mobile: +44(0)7900-227200; Contact: Louise Dorey, Publicis Worldwide Communications, Tel: +44(0)207830-3476, Mobile: +44(0)7903-231504

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Profile: intent