MOG Announces Premium Digital Music Service Coming Soon

MOG Announces Premium Digital Music Service Coming Soon

THE WORLD'S LEADING DESTINATION FOR MUSIC INFORMATION SIGNS DEALS WITH FOUR MAJOR RECORD LABELS AND LEADING INDEPENDENTS

BERKELEY, Calif., Oct. 14 /PRNewswire/ -- MOG, http://mog.com/, the Web's premier music blogging destination, today announced that it would launch MOG All Access, an innovative new digital music service for North America, by Thanksgiving 2009. MOG also announced partnerships with all four major music labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music.

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"Our goal with MOG All Access was to build the best service for listening to and discovering music, period," explained MOG Founder and CEO David Hyman. "To accomplish this, we're providing access to millions of songs (just about everything), with a drop dead easy way to hear any song or album you like in an instant, from the convenience of your web browser. You'll get access to MOG radio, a revolutionary listening experience that will forever change how you discover music and truly redefines what radio is, and killer tools for discovery through other users of the service. And you get it all monthly for the price of a beer. We're setting the music listening bar."

Major Label and Indie Support, Deep Music Library, Intuitive Tools

Through partnerships with all major labels including Universal Music Group, Sony Music, Warner Music Group and EMI Music, plus thousands of independents via IODA, Beggars Group and more, MOG's All Access will provide unrestricted access to over 5 million tracks. MOG will be adding millions more in the coming months.

"We are delighted to be working with MOG on their All Access Pass," stated David Ring, Executive Vice President of Business Development and Business Affairs for UMG's eLabs. "David and his team have built a dedicated community of fully engaged music fans and tastemakers, which will provide us with a great platform to innovate and deliver new ways for them to explore and enjoy our content."

"We welcome the opportunity to expand the reach of our artists online to include MOG's enthusiastic music community," said Michael Paull, Executive Vice President, Global Digital Business, Sony Music Entertainment. "We think the model of a comprehensive music experience that offers compelling programming choices, as well as powerful customization tools and a robust selection of content for on-demand listening is an attractive option for consumers."

"Creating a great online music experience requires not only a large catalog of easily accessible songs, but also a compelling, easy-to-use platform that allows fans to discover, share and discuss the music and artists they are passionate about," said Michael Nash, Executive Vice President Digital Strategy and Business Development at Warner Music Group. "MOG 's All Access Pass offers fans a fresh and dynamic way to enjoy the music they love and a terrific way for our artists to reach their fans where they are most engaged. We look forward to working with MOG to make that user experience the best it can be."

"We think the MOG All Access builds upon the existing reputation MOG has built as a great music discovery experience," said Mark Piibe, global head of digital business development, EMI Music. "The service is easy to use, and it offers fans a real value proposition and gives us a new revenue stream for our artists."

A Complete Music Experience

The MOG All Access is a natural extension of The MOG Music Network, the largest network of music blogs on the web. In addition to having access to millions of songs, All Access subscribers will be able to learn more about the music they're listening to by easily connecting to all sorts of content from news and reviews to playlists and lyrics.

An Incredible Value

Currently in closed beta testing, the service is expected to be available by Thanksgiving 2009 and will cost $5 per month. Curious music fans will be able to sample the service for free.

Hyman explained, "For $5 a month, you can download five songs from iTunes or have access to millions of songs on demand, better radio, a world of relevant articles, reviews, news and lyrics, and a community of fellow fans and expert music sources with whom you can discover new artists, share playlists and explore music."

Designed by Music Lovers

MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing at MTV Interactive, co-founder of Addicted to Noise, and self-proclaimed music junkie. Grammy-winning record producer, Rick Rubin, named by Time Magazine as one of the "100 Most Influential People in the World," is a member of MOG's Board of Directors.

About MOG -- Named one of the top 10 hottest music websites by Wired, MOG (http://mog.com/) is a music blogging platform powered by industry-leading music discovery technology. Completely free, MOG was founded in June 2005 and is headquartered in Berkeley, CA. MOG has raised $12.5 million in funding to date, including strategic investments from Menlo Ventures, Simon Equity, Universal Music Group and Sony Music. MOG launched its public beta July 2006. For more information go to http://mog.com/.

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Source: MOG

CONTACT: Marni Greenberg of Sparkpr, +1-415-321-1879, mog@sparkpr.com,
for MOG; or Tiffany Spencer of MOG, +1-310-795-1806, tiffanylynnspencer(at)
gmail.com

Web Site: http://mog.com/

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