Movie City Reborn as Big Cinemas

Movie City Reborn as Big Cinemas

New Jersey theater gets new look, state-of-the-art technology and latest amenities Open house on October 22 will unveil Big Cinemas' new property to the public

NEW YORK, Oct. 14 /PRNewswire/ -- Big Cinemas, a division of Adlabs Films Ltd and a member of Reliance ADA Group, is re-opening Movie City in Edison, NJ on October 22 after undergoing major renovations. The makeover did wonders to restore the theater, while also updating it to accommodate a modern audience with its world-class features.

What is refreshing about these recent renovations, however, is that a great deal of effort was put into ensuring the moviegoers were receiving a better experience. The theatre is located at 1655 Oak Tree Road, in Edison, New Jersey and now features BARCO 2K digital projection equipment for the best quality audio and visual effects, providing Moviegoers with an enhanced viewing experience.

Some other changes patrons will notice are the completely renovated lobby which includes flat screen monitors, modified and painted ceilings, brand new heating and air conditioning systems, as well as renovated restrooms and expanded concession stands. For better aesthetic appeal, a new box office station has been installed at the main entrance. This was designed to open up the lobby for space and to facilitate the flow of traffic.

To enable the general public to experience these changes, Big Cinemas is offering for one day only an Open House with a slate of recently released films that will be shown free, on a first-come, first-serve basis on October 22.

Similar to the strategy in India, Big Cinemas is setting up standalone properties and cinemas in malls and also taking over current properties, renovating and operating the cinema, taking advantage of their considerable existing infrastructure and brand value.

For more information on Big Cinemas and Big Cinema ticket sales, go to www.bigcinemas.com.

About Big Cinemas

In the year to come, more than 30 million people are expected to watch a movie on a Big Cinemas screen. Having been the first cinema chain to cross 100 screens, Big Cinemas is India's largest chain with close to 430 screens spread across India, the U.S., Malaysia and Mauritius. After pioneering the IMAX experience in India and creating flagship properties like Metro Big Cinemas in Mumbai, the cinema chain is committed to providing access of world-class cinema experience to its audiences across the world. It is this customer orientation that has won Big Cinemas several awards in the retail space, not only in India but in Asia as well. It was awarded "International Exhibitor of the Year" at the prestigious CineAsia 2008, "Retailer of the Year" in Entertainment for the second year running at the India Retail Summit and the "Most Admired Retailer in Entertainment" Award at the Images Retail Awards 2007.

Source: Big Cinemas

CONTACT: Therese Minehan, Email: theresem@adlabscommunications.com, Tel:
+1-917-325-5202

Web Site: http://www.bigcinemas.com/

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