FourthWall Media Featured in Three SCTE Exhibitors' Advanced Advertising and Interactive Television Solutions

FourthWall Media Featured in Three SCTE Exhibitors' Advanced Advertising and Interactive Television Solutions

Collaborations with ARRIS, Concurrent and Rovi Show Breadth of Expertise

PLANO, Texas, Oct. 28 /PRNewswire/ -- FourthWall Media(TM) (formerly BIAP), the media company driving a creative revolution in interactive TV through advanced advertising, consumer applications and the technology platform on which they run, today announced that the company's EBIF products and technology will be featured in the booths of three different companies exhibiting at the SCTE show held October 28-30 in Denver.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091027/NE99589LOGO )

Industry leaders ARRIS, Concurrent and Rovi will all be showcasing different aspects of how FourthWall Media helps programmers and advertisers break through the invisible "fourth wall" and engage with the television audience:

At booth 7108, ARRIS will have FourthWall Media's ETV Platform and Ad Widgets® Media Sales Presentation that illustrates how media sales professionals and operators can enable interactive advertising inventory integrated with the ARRIS ConvergeMedia® Advertising Platform.

At booth 3059, Concurrent, a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen will demonstrate a comprehensive, end-to-end advanced advertising ecosystem comprised of FourthWall Media's ETV Platform, Ad Widgets®, and TV Widgets® in conjunction with Concurrent's portfolio of media data management solutions including aggregation of linear and interactive viewing data, enterprise data warehousing and operational reporting.

At booth 16073, interactive program guide leader Rovi will be showing Passport integrated ETV Platform and TV Widgets® EBIF applications including Personalized Information TV (PiTV), eBay on TV, and Yellow Pages on TV from FourthWall Media.

"We are extremely pleased to be collaborating with such a diverse group of prestigious companies, which demonstrates FourthWall Media's multiple touchpoints in the rollout of EBIF and the advancement of interactive television," said Tim Peters, CEO of FourthWall Media. "Our ability to provide effective EBIF solutions to companies ranging from set-top box and middleware providers, to data collection and audience measurement, to programmers and advertisers using EBIF applications to drive engagement, gives us a unique ability to see and understand how the industry is developing and make critical contributions at every level."

FourthWall Media, formerly known as BIAP, is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the 'fourth wall' to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company's EBIF solutions include the Ad Widgets® end-to-end advertising system, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at www.fourthwallmedia.tv (http://www.fourthwallmedia.tv/ )

Photo: http://www.newscom.com/cgi-bin/prnh/20091027/NE99589LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: FourthWall Media

CONTACT: Ellen Cooper of EC Consulting, +1-646-419-0006,
ecooper@fourthwallmedia.com, for FourthWall Media

Web Site: http://www.fourthwallmedia.tv/

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