Earnings Conference Call to be Held on November 11, 2009 at 8:00PM (New York time) (November 12, 2009 at 9:00 AM Beijing time)

Earnings Conference Call to be Held on November 11, 2009 at 8:00PM (New York time) (November 12, 2009 at 9:00 AM Beijing time)

BEIJING, Oct. 22 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited ("XSEL"; Nasdaq: XSEL), a leading sports and entertainment media company in China, today announced that it will release its financial results for the third quarter ended September 30, 2009 on Wednesday, November 11, 2009, after the US markets close. XSEL's earnings release and related materials will be available on the investor relations page of its website at http://www.xsel.com/earnings .

Following the earnings announcement, XSEL's senior management will host a conference call on November 11, 2009 at 8:00 pm (New York time) (November 12, 2009 at 9:00 am Beijing time) to discuss the third quarter of 2009 and recent business activities.

Interested parties may dial into the conference call at (US) +1 866 711 8198 or +1 617 597 5327/ (UK) +44 207 365 8426 / (Mainland China) 10 800 130 0399/ (Hong Kong) +852 3002 1672, Passcode: 95247814. A telephone replay will be available two hours after the call for one week at (US Toll Free) +1 888 286 8010 and (International) +1 617 801 6888, Passcode: 74590319.

A real-time webcast and a replay of the webcast will be available at: http://www.xsel.com/earnings-webcast .

About XSEL

Xinhua Sports & Entertainment Limited ("XSEL"; NASDAQ: XSEL) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -- premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China's young and upwardly mobile demographic.

Headquartered in Beijing, the company employs more than 1,000 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ:XSEL). For more information, please visit http://www.xsel.com/ .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL's beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL's filings with the U.S. Securities and Exchange Commission, including its annual report on Form -20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Media Contact
Joy Tsang, XSEL
Tel: +86-10-8567-6050; +86-136-2179-1577
Email: joy.tsang@xsel.com

IR Contact
Edward Liu, XSEL
Tel: +86-10-8567-6061
Email: edward.liu@xsel.com

Howard Gostfrand, American Capital Ventures
Tel: +1-305-918-7000; toll free +1-877-918-0774
Email: info@amcapventures.com

+86-136-2179-1577, or joy.tsang@xsel.com; or IR Contact - Edward Liu, XSEL,
+86-10-8567-6061, or edward.liu@xsel.com; or Howard Gostfrand, American
Capital Ventures, +1-305-918-7000 / toll free +1-877-918-0774, or
info@amcapventures.com

Source: Xinhua Sports & Entertainment Limited

CONTACT: Media Contact - Joy Tsang, XSEL, +86-10-8567-6050

Web site: http://www.xsel.com/earnings
http://www.xsel.com/earnings-webcast
http://www.xsel.com/

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