Bow Wow! Lassie Come Back!!

Bow Wow! Lassie Come Back!!

CANNES, France, October 6/PRNewswire-FirstCall/ -- The loveable canine Lassie made its come back in its animated form as DQ
Entertainment launched the promotional trailer of Lassie. This property
co-developed and being produced by DQE & Classic Media, USA the original
rights owners at a global budget of Euro 8.37 million and was green signaled
by ABC Australia and ZDF - the German broadcaster for this 52x11' 3D CGI TV
Series. Backed by French broadcaster, the Chairman of Classic Media Eric
Ellen Bogen, Nicole Keeb of ZDF, Barbara Uecker of ABC Australia, Natalie
Altman, Tapaas Chakravarti Chairman & CEO of DQ Entertainment Group along
with co-director Theresa Plummer Andrews launched Lassie in Cannes on 5th
October. The Lassie trailer generated a lot of interest amongst the
Broadcasters, Licensing and Distribution companies present.

Based on the works of Eric Knight's 'Lassie Come Home'. The canine is
leaping into the 21st century in a new animated TV series of 52 x 11'
action-adventures for girls & boys, ages 5 to 9.

She's a collie canine - brave, loyal and super smart and she Speaks!!

Lassie lives in the modern suburbia, taking care of 8-year-old twins Zoe
& Joe - plus a whole raft of funny and lovable animal friends. Every one of
them has a knack for getting into trouble so Lassie's got more work on her
paws than ever before.

Each episode tells a self-contained story and is a fast paced action
adventure providing Values like loyalty, responsibility, valour, sacrifice,
perseverance, devotion and love.

Joe & Zoe, their parents, friends, neighbours represent Human World and
the Animal World is led by Lassie and features her closest animal friends who
talk amongst themselves but never to humans.

Tapaas Chakravarti, Chairman & CEO of DQ Entertainment commented: What
makes Lassie's new adventures fantastic and unique are the two realities in
the series and a multilateral approach to story telling 'The Human World' and
the 'Animal World'. This endearing canine is guaranteed to win hearts and
charm audiences all over again. We are so happy to continue our long-term
relationship with Classic Media Group to animate and bring to life Casper and
now Lassie! Green light from ZDF Group & acquisition by ABC and with French
partners on board Lassie is all set to debut world wide by beginning of
summer 2011.

About DQE:

DQE is a leading animation, gaming and entertainment production and
global distribution group engaged in production, co-production and original
IP development with a workforce of 2,788 and a global client - partner base
of over 90 producers, distributors, broadcasters and licensors including Walt
Disney Television Animation, Nickelodeon Animation Studios Inc., Electronic
Arts, Marvel Comics, American Greetings, NBC-Universal, BBC Group, M6/ France
TV/ TF-1 Broadcasting groups from France, ZDF Germany and many more
world-wide.

DQ Entertainment Group has produced/co-produced and
distributed brands such as Iron Man - the first 3D animated TV series,
Twisted Whiskers, Mikido, Casper, Pinky & Perky, second season of Large
Family, third season of Mickey Mouse Clubhouse and is now producing
properties like Little Prince and Little Nicolas. DQE has a library of over
350 hours of international programs for distribution.

DQE is also developing and producing 'The Jungle Book', the
100% home grown global production as a 52 episode animated series and a 60
minute TV feature. The other major co-production partners are ZDF Enterprises
and ZDF Broadcasting - Germany, TF1 Group, France and Moonscoop, France. DQE
is also developing and producing Lassie which will be a 26 x 22 minute CGI
animated series, Toomai-The Elephant Boy which is a live action TV series as
well as Indian IPs which are on production like Mysteries of Feluda, and
Omkar.

DQE's production facilities are based in Hyderabad, Mumbai and
Kolkata and has international sales representatives in Los Angeles, Paris and
Tokyo.

Note

The Company is proposing, subject to receipt of requisite
approvals, market conditions and other considerations, an initial public
offer of its Equity Shares and has filed the DRHP with SEBI. The DRHP is
available on the website of SEBI at http://www.sebi.gov.in and on the website
of the BRLM at http://www.sbicaps.com.

This press release does not constitute or form part of any offer or
invitation to sell or issue, or any solicitation of any offer to purchase or
subscribe for, any equity shares, nor shall it or any part of it nor the fact
of its distribution form the basis of, or be relied on in connection with,
any contract or investment decision. Any potential investor should note that
investment in equity shares involves a high degree of risk. For further
details, potential investors should refer to the DRHP, which has been filed
with SEBI including the section titled "Risk Factors". This press release has
been prepared for publication in India and may not be published or
distributed in the United States of America and is not an offer or
solicitation of an offer for sale of securities in the United States. The
Equity Shares of the Company have not been and will not be registered under
the U.S. Securities Act of 1933, as amended or any state securities laws in
the United States. This announcement does not constitute an offer of
securities or sale in any jurisdiction, including the United States, and may
not be offered or sold in the United States, except pursuant to an exemption
from, or in a transaction not subject to, the registration requirements of
the U.S. Securities Act of 1993.

Media Contact:

DQ Entertainment Limited
Sumedha Saraogi
+91-40-2355-3726/27 or
sumedha@dqentertainment.com

Source: DQ Entertainment International

Media Contact: DQ Entertainment Limited, Sumedha Saraogi, +91-40-2355-3726/27 or sumedha@dqentertainment.com

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