888.com Campaign Set to Send Audience Into a Spin

888.com Campaign Set to Send Audience Into a Spin

GIBRALTAR, October 29/PRNewswire/ -- One of the world's leading on-line casino operators will use TV as the
backbone of a media campaign to communicate the launch of the largest ever
'slots' jackpot.

888 casino online (http://www.888.com/) has mounted a campaign to
highlight the GBP8.88M jackpot that is available when you play its new
Pirates' Millions game - offering users three completely free spins at the
ground breaking prize.

Adverts launched this week (October 21st) will show Trigger Happy TV star
Dom Joly pull on a snorkel and mask to avoid drowning in money as he lands
the prize whilst playing on his laptop.

The ads will initially air on ITV2, ITV3, ITV4 and Channel 5 - with
further rollout discussions expected after the initial schedule.

The above the line investment for Pirates' Millions follows the success
of the company's previous 888ladies campaigns - one of which featured Vic
Reeves, driving high levels of sign up from new players and seeing 888.com
brand awareness increase significantly.

The opening burst of Pirates' Millions media will also see 888.com use
outdoor and an extensive online campaign on all UK's main portals to push the
Pirates' Millions message, and Itai Pazner, Senior Vice President COO
888.com, believes the message will engage anyone who enjoys a flutter.

He said: "This is the biggest ever online slots jackpot and everyone who
visits the site will be allowed three free spins the first time they play the
game, without having to deposit any money or enter card details!

"This will offer the unique opportunity for someone to become a
millionaire without paying a penny, and we believe it will really appeal to
everyone from on-line casino regulars to those who play the lottery or buy
the odd scratchcard.

"The 3 free spins (http://www.888.com/freespins/en/acq.htm) sign up offer
is not limited in terms of the number of people it is open to, and this
campaign is designed to show people the game, get them to have a go and raise
awareness of the staggering jackpot that is available.

"We have started to gain a reputation for producing some fun and
memorable adverts for our 888ladies campaigns - like the recent bingo
superstars which put real woman in celebrity lifestyles, and we want to build
on that.

"Our creative with Vic Reeves showed that TV is a great way to reach our
target audience and we believe that Dom Joly's fun-loving image is ideal for
communicating the messages of Pirates' Millions."

For full game information visit http://www.888.com

Further information from Dan on +44(0)121-355-3446 or by email on
dan@haslimanntaylor.com

Source: 888.com

Further information from Dan on +44(0)121-355-3446 or by email on dan@haslimanntaylor.com

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