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International Entertainment News

Thursday, October 29, 2009

"My Beautiful Face" - The Next Chapter

"My Beautiful Face" - The Next Chapter

LONDON, October 29/PRNewswire/ --

- "A Scar Shouldn't Mean you Have to Hide Away" Katie Piper

In a frank commentary, pioneering surgeon to the courageous Katie Piper,
Mr Mohammad Jawad discusses the next challenge he faces in the complex and
vital ongoing management of Katie's scars. These next crucial steps will
determine the success of Mr Jawad's technique and stand testimony to the
importance of proactive scar management post surgery.

Tonight's screening of "My Beautiful Face" tells an amazing story of one
women's strength and courage to survive and overcome a vicious acid attack
and of the pioneering work of skilled Plastic and Reconstructive Consultant
Surgeon, Mr Mohammad Jawad (Chelsea & Westminster and London Welbeck
Hospital).

The programmes retrospective review of the events which led to such
significant surgical advances are inspiring, yet Mr Jawad admits the next
stage of her treatment will be just as challenging; "in a treatment process
such as Katie's, which consisted of such a high number of surgical
procedures, scarring is a great concern. In many ways I've done the easy bit,
the harder part now is the commitment to the treating of the scarring; scar
management is labour and time intensive and you need clinical grade silicone
gel products, such as Kelo-cote(1), to help with the healing process."

Mr Jawad continues "my view is that as a surgeon I have taken
responsibility of the surgery, but I also have to take responsibility to
complete the journey, and help Katie proactively manage her scars to improve
the surgical outcome, and if I don't do this, my job is unfinished, not
complete".

(1) Kelo-cote is available as either a gel or spray and is available on
prescription from your GP. More recently it has been granted over the counter
status and is available from pharmacist and online. Visit
http://www.scartreatment.co.uk or http://www.kelo-cote.co.uk

Source: Kelo-cote

For further information about scar management or interviews
with Mr Mohammed Jawad, please contact: Cerys Evans on +44(0)7775-993-504, Or email cerys@signaturecomms.com


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