VIZIO Raises the Bar Again as Executive Producer of New Fox Sports Network Show Providing a Revealing Look at Football's Biggest Stars

VIZIO Raises the Bar Again as Executive Producer of New Fox Sports Network Show Providing a Revealing Look at Football's Biggest Stars

VIZIO'S PROFILES Hosted By Laura Okmin Debuts Friday, October 2 at 11 pm

IRVINE, Calif., Sept. 29 /PRNewswire/ -- VIZIO, America's #1 LCD HDTV company, is once again challenging the status quo of traditional media buying by serving as executive producer for a new show on Fox Sports Net called VIZIO'S PROFILES, hosted by Laura Okmin. The show represents VIZIO's commitment to develop and own branded content across traditional broadcast and online media.

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In stark contrast to today's "news by Twitter," VIZIO'S PROFILES provides a decidedly refreshing return to in-depth looks at professional football's biggest stars. The 30-minute weekly show debuts Friday, October 2 at 11:00 pm across all Fox Sports Network stations. The first episode features Green Bay quarterback Aaron Rodgers discussing everything from the challenges of stepping into a legend's shoes to his passion for music and the record label he's formed.

"The proliferation of DVRs is forcing every company to reevaluate how it spends its media dollars," said Jason Maciel, director of marketing at VIZIO. "VIZIO'S PROFILES represents a shift for us to move beyond traditional media buys to the development and ownership of branded content."

As executive producer, VIZIO retains the rights to re-air each episode at VIZIO.com following its initial broadcast across the Fox Sports Network of stations. In essence, VIZIO co-owns the show's content, as opposed to just purchasing spots during someone else's show.

"VIZIO is driving its product development to meet the changing way people are consuming media," said Maciel. "As part of that shift, we believe we need to change the way we expose VIZIO and its products to potential customers."

VIZIO'S PROFILES airs every Friday night at 11 pm across the Fox Sports Network with re-airs on Tuesdays at 6 and 11 pm, Thursdays at 9:30 pm and Fridays at 3:30 pm. FSN reaches over 85 million homes nationally. Featured athletes include Aaron Rodgers, Adrian Peterson, Brian Urlacher, Larry Fitzgerald, LaDanian Tomlinson and more.

"This show allows fans to get to know these players as people. This is a sound bite-free show that allows viewers to experience their personality, fears and dreams as people and as football players," said Okmin. "We all know Brian Urlacher as a dominant middle linebacker, but to his friends, he is still just one of the guys when it comes to sea fishing off Florida. That is reality television."

VIZIO'S PROFILES creates a comfortable atmosphere where normally guarded athletes can open up and reveal a side of them the public rarely gets a chance to experience. The show puts the viewer in the seat right next to the athletes in the middle of a conversation that two old friends would have, open, honest and unguarded.

About VIZIO

VIZIO, Inc., "Where Vision Meets Value," headquartered in Irvine, California, is America's HDTV Company and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead major categories in U.S. TV sales. Since 2007 VIZIO HDTVs shipments remain in the TOP ranks in the U.S. and are again #1 in Q1, 2009 with over 20% market share. VIZIO is committed to bringing feature-rich flat panel televisions to market at a value through practical innovation. VIZIO offers a broad range of award winning LCD HDTVs including the new XVT series. VIZIO's products are found at Costco Wholesale, Sam's Club, Sears, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Good Housekeeping's Best Big-Screens, CNET's Top 10 Holiday Gifts and PC World's Best Buy among others. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

The V, VIZIO, XVT, TruLED, 240Hz SPS, Thin Line, Smooth Motion, JAVA, Where Vision Meets Value names, phrase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.

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Source: VIZIO, Inc.

CONTACT: Nick Ammazzalorso of Leader Enterprises, +1-310-318-4566,
nammazzalorso@leaderenterprises.com, or Jim Noyd of Noyd Communications Inc.,
+1-310-951-3768, jim.noyd@noydcom.com, both for VIZIO, Inc.

Web Site: http://www.vizio.com/

NOTE TO EDITORS: Photos, additional information and interview requests should be directed to agency.

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