Video: Panasonic Teams With New York Red Bulls to Enhance the Fan Experience at the New Red Bull Arena

Video: Panasonic Teams With New York Red Bulls to Enhance the Fan Experience at the New Red Bull Arena

Panasonic Named Official HDTV Supplier Of Red Bull Arena.

SECAUCUS, N.J., Sept. 1 /PRNewswire/ -- When the New York Red Bulls of Major League Soccer make their first run on goal in the new Red Bull Arena in March 2010, they will count on Panasonic to help enhance the fan experience with the latest multi-media and electronics system solutions. The technology partnership agreement calls for Panasonic to provide the Red Bulls with large screen displays, digital signage and a range of additional electronic equipment for use in the new Red Bull Arena, and designates Panasonic "Official HD TV Supplier" of Red Bull Arena.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/panasonic/39778/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090901/NY69059 )

"This partnership with the New York Red Bulls further demonstrates Panasonic's unique ability to integrate the diverse range of products we offer into a comprehensive system solution," said Joseph Taylor, Executive Vice President and Chief Operating Officer of Panasonic Corporation of North America. "The combination of products provided by Panasonic to the Red Bull Arena will enhance the fan experience with cutting-edge digital signage, display and A/V technologies as well as those systems deployed behind the scenes to help streamline operations and maximize efficiency. It's a total system solutions approach that defines 'the Panasonic experience'."

"Panasonic has a system solutions model that addresses all of our technology needs, and fulfills our commitment to the fans who are truly the foundation of our business," said Erik Stover, Red Bulls New York Managing Director. "Our technology objective is to deliver the best fan experience possible when they visit Red Bull Arena."

The announcement is another step in a growing relationship between Panasonic and Major League Soccer (MLS). In February 2009, MLS announced a three-year partnership extension with Panasonic, renewing the company's status as the Official Consumer Electronics partner of Major League Soccer.

Panasonic is at the forefront of technology innovation related to sports and entertainment venues, incorporating cutting-edge products in ways that make them integral to everyday life. The Panasonic experience is a part of the lives of millions of people around the world through recent high-profile technology installations at the Beijing Olympic Games, Planet Hollywood Resort & Casino in Las Vegas, New York City's Times Square, Princess Cruises and Major League Soccer, including the recently announced technology partnerships with the MLS Philadelphia Union project, as well as with AEG's entertainment and sports complexes around the world - including the award winning L.A. LIVE which encompasses STAPLES Center and Nokia Theatre in Los Angeles, CA.

For more information, contact Panasonic System Solutions by calling toll free 877.663.1222 or visit www.panasonic.com/experience.

About Panasonic System Solutions Company

Panasonic System Solutions Company, Unit of Panasonic Corporation of North America, is a world leader in professional electronics providing innovative system solutions and integrated technology solutions for a wide range of business applications including: industry leading i-Pro IP and analog video surveillance solutions; imaging devices for the medical, industrial, and entertainment industries; Stingray point-of-sale workstations and Attune drive-thru communications systems for the quick-service and hospitality industries; and large screen LED digital signage, digital sports coaching systems. Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Panasonic Corporation (NYSE:PC) of Japan.

About the Red Bull New York

Red Bull New York is one of 15 teams that comprise the top-flight professional soccer league in the United States - Major League Soccer. In 2008, the Red Bulls won the Western Conference Championship and played for the MLS Cup. On the pitch, the team is led by captain Juan Pablo Angel, a former Premiership striker and finalist for the 2007 League's Most Valuable Player award. In addition, construction continues towards completion of Red Bull Arena, a 25,000 seat state-of-the-art soccer-specific facility in Harrison, New Jersey that will be the new home for the Red Bulls in 2010. Red Bull New York will also construct a permanent, state-of-the-art training facility in Hanover, New Jersey. Red Bull New York is owned by Red Bull GmbH, an Austrian company that produces the worlds leading energy drink. For more information, log on to www.newyorkredbulls.com

EDITORIAL CONTACT

Sara Greenberg / LRG Marketing
phone: 845 358 1801
fax: 845-358-1899
sgreenberg@lrgmarketing.com
www.lrgmarketing.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090901/NY69059
PRN Photo Desk, photodesk@prnewswire.comVideo: http://www.prnewswire.com/mnr/panasonic/39778
Source: Panasonic

CONTACT: Sara Greenberg, LRG Marketing, +1-845-358-1801, fax,
+1-845-358-1899, sgreenberg@lrgmarketing.com, www.lrgmarketing.com

Web Site: http://www.panasonic.com/experience

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