Rentrak Expands Revenue Sharing Agreement With Warner Home Video

Rentrak Expands Revenue Sharing Agreement With Warner Home Video

PORTLAND, Ore., Sept. 16 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced an expanded agreement with Warner Home Video to offer for the first time Blu-ray Disc titles with its revenue sharing program. The newly-inked deal significantly increases the amount of Blu-ray Disc content available to retailers participating in Rentrak's Pay-Per-Transaction (PPT) system.

Rentrak's expanding Blu-ray Disc title offering comes at a time when consumers are interacting with the format more than ever before. According to Rentrak's Home Video Essentials service, consumer rental spending on Blu-ray Discs increased 49% from last year. Revenue sharing through Rentrak enables Warner greater market penetration at the "rentailer" level while ensuring all retailers have access to Blu-ray Disc releases from Warner commensurate with consumer demand for the format.

"Warner has developed an impressive track record with respect to creating and marketing film properties that resonate with the consumer," said Marty Graham, president of the home entertainment division at Rentrak. "We are thrilled to be able to offer both Warner's DVD and Blu-ray Disc new release content to retailers participating in our revenue sharing program."

"With the competitive landscape continually changing, having access to a Warner program that offers both copy depth and breadth advantages was a key factor in choosing to participate in revenue sharing," said Travis Tozier, vice president of the 29-store Movie Starz Video chain of Virginia.

Rentrak is committed to offering independent retailers a wide selection of titles and a greater inventory of popular DVD and Blu-ray Disc releases to meet customer demand while enabling each content provider the ease of dealing with one company, Rentrak, who interfaces with the multitude of individual retailers participating in its PPT system.

About Rentrak's PPT Division

Developed in 1988, Rentrak's proven Pay-Per-Transaction (PPT) model supplies both content providers and retailers with the industry-leading technology, information systems and other sales and support services necessary to make revenue sharing viable and productive for everyone involved. Rentrak greatly simplifies the landscape for each content provider by consolidating the thousands of individual retailers participating in our PPT system into one business partner. Through Rentrak's PPT system, video retailers are given monthly access to a wide selection of box office hits, independent releases and foreign films from the industry's leading suppliers.

About Rentrak Corporation (NASDAQ:RENT) Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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