Outdoor Channel Expands and Renews Distribution Agreement With Cox Communications

Outdoor Channel Expands and Renews Distribution Agreement With Cox Communications

Popular Outdoor Programming Comes to New Markets in Ohio, Nevada and Virginia

TEMECULA, Calif., Sept. 9 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD), America's leader in outdoor TV, today announced that it has expanded its distribution agreement with Cox Communications to include three additional markets -- Parma, Ohio, Las Vegas, Nevada and Hampton Roads, Virginia. Outdoor Channel will be carried on the Sports and Information tier in these markets; the network launched in Parma, Ohio on July 7th, in Las Vegas on July 28th and in Hampton Roads on July 30th.

The addition of these markets to Cox Cable Systems coincides with a multi-year agreement between Outdoor Channel and Cox Communications that renews their broader distribution relationship. The agreement strengthens the distribution partnership for Outdoor Channel's standard definition (SD), high-definition (HD) network and video-on-demand (VOD) programming.

"Cox is a terrific partner and we are pleased to add three new markets to our existing relationship while renewing our broader distribution agreement," said Tom Hornish, COO for Outdoor Channel. "These agreements ensure our popular hunting, fishing, shooting and adventure programs are available to Cox customers around the country for years to come."

"We are committed to providing quality, focused programming that outdoor enthusiasts value," said Randy Brown, Senior Vice President, Affiliate Sales and Marketing for Outdoor Channel. "We know that there is an avid base of hunters and anglers in these three Cox markets, and we are thrilled to be a part of their television experience."

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities. Providing the highest quality fishing, hunting and adventure programming, Outdoor Channel has several popular shows including its HD originals "Monster Fish," "Savage Wild," "Ultimate Match Fishing" and "The Best Defense: Survival," among others. The network estimates these tier launches will result in an incremental 385,000 paying subscribers, but cannot predict the impact, if any, such additional paying subscribers may have on Outdoor Channel's Nielsen Universe Estimate.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 31.2 million cable and satellite subscribers for September 2009. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

Safe Harbor Statement

Statements in this news release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, including statements, without limitation, about our expectations, beliefs, intentions, strategies regarding the future long-term value of the company resulting from the company's current actions or strategic initiatives and the future anticipated value of Outdoor Channel to our audience, distributors and advertisers. The company's actual results could differ materially from those discussed in any forward-looking statements. The company intends that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. Such statements involve significant risks and uncertainties and are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) service providers discontinuing or refraining from carrying Outdoor Channel; (2) a decline in the number of viewers from having Outdoor Channel placed in unpopular cable or satellite packages, or increases in subscription fees, established by the service providers; (3) liabilities resulting from an aerial camera falling; (4) a decrease in advertising revenue as a result of a deterioration in general economic conditions; (5) managing the company's growth and the integration of acquisitions; and other factors which are discussed in the company's filings with the Securities and Exchange Commission. For these forward-looking statements, the company claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Source: Outdoor Channel Holdings, Inc.

CONTACT: Tom Hornish, Chief Operating Officer, +1-951-699-6991, Ext.
104, thornish@outdoorchannel.com; or Investors: Brad Edwards, Brainerd
Communicators, Inc., +1-212-986-6667, edwards@braincomm.com, or Media: Nancy
Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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