du TV+: the Next Generation Interactive TV Arrives in the Middle East, Enabled by Alcatel-Lucent as Network Integrator and Powered by Microsoft Mediaroom

du TV+: the Next Generation Interactive TV Arrives in the Middle East, Enabled by Alcatel-Lucent as Network Integrator and Powered by Microsoft Mediaroom

Broadband World Forum Europe - PARIS, September 7/PRNewswire-FirstCall/ -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) announced that
Emirates Integrated Telecommunications Company PJSC(du), has successfully
launched du TV+, an advanced IPTV service, providing subscribers in its
current fixed line areas with high-quality TV programming, and other
multimedia content services delivered by Alcatel-Lucent.

The new IPTV service has been enabled by Alcatel-Lucent's IPTV
solution designed based upon the Microsoft Mediaroom middleware platform,
Alcatel-Lucent Operations and Service Fulfilment solutions and complemented
with some custom-specific applications and services.

With this solution, du surpasses their previous IPTV service
offering in order to give its customers an unparalleled user experience.
Mediaroom, a solution which changed the concept of IPTV, powers services for
more than 3 million subscribers worldwide and is the world's most deployed
IPTV middleware according to data from Screen Digest. This offers du
customers a significantly improved television and multimedia service.
Highlights include user friendly features such as: high definition channels,
instant channel change and easy on screen Guide. On the other side,
Alcatel-Lucent applications enriched the offer with FAQs.

With the launch, du consolidates its pioneering position in
the Middle East as an IPTV services provider, and joins a global base of
telecom service providers around the world that rely on Alcatel-Lucent's
end-to-end video network and system integration expertise including
professional services such as solution architecture and design, validation,
project management, optimization and maintenance.

"This launch represents a major expansion of our service
offerings, which now includes high-quality video entertainment and content
services," said Farid Faraidooni, EVP Commercial, du. "For this project,
Alcatel-Lucent proved they had the end-to-end expertise and integration
experience to help us transform our network and business to enable us to
provide more and better services to our customers."

"This launch sets the stage for the convergence of the
telecommunications and entertainment industries in the Middle East and gives
du an important new tool to expand its relationship with its subscribers by
supporting a range of compelling new services," said Adolfo Hernandez,
president of Alcatel-Lucent's activities for Europe, the Middle East and
Africa. "The successful delivery of advanced entertainment service by a
leading Middle Eastern operator such as du is a milestone for Alcatel-Lucent,
enhancing our real-world experience in bringing IPTV and entertainment
services to the market."

Colin Morrison, director of sales in EMEA for Microsoft's TV,
Video and Music Business, said, "In migrating its IPTV service to the
Mediaroom platform du is able to add HD and advanced digital video recording
and video-on-demand features and further differentiate its service through an
applications environment that allows them to easily develop and deploy
customized interactive applications."

Alcatel-Lucent is a recognized leader in IPTV, occupying the
No. 1 position in IPTV access and middleware solutions delivery worldwide -
according to the most recent MRG IPTV Market Leaders Report (August 2008).
Alcatel-Lucent is the global leader in end-to-end video integration across
fixed and mobile networks with over 100 video network projects deployed.

The company is also involved in more than 55 triple play
service delivery architecture (TPSDA) deployments, and more than 60 IPTV
transformation and integration projects. These transformation projects
leverage Alcatel-Lucent's extensive field deployment experience and lab
investments in next generation IP Transformation Centers (IPTCs) and
dedicated IPTV Network Solution Integration & Testing lab (NSIT) to reduce
time to market and mitigate deployment risk.

At a glance:

du TV Service du TV+ du TV
Monthly fee AED 55 AED 30
- Basic TV Package (more than 130 channels) x x
- Premium TV Packages x x
- Unique user friendly features x x

o PiP channels browsing

o Favourite channels

o Search programs

o Parental control

o Choice of audio language track for many du
channels
- High Definition Ready x x
- Pause, rewind and record live TV x
- Recording features x

o Time shifted recording

o One touch simple recording

o Series recording

o Watch one program and record another

About du

du, the integrated telecom service provider in the UAE,
launched mobile telecommunication services in February 2007 across the UAE,
in addition to internet and pay TV services that du provides in some of the
free zones of Dubai. Call Select, du's nationwide fixed line services for
voice telephony, was launched in July 2007. By the end of 2008, over 3
million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign
for both individuals and business, Pay by the Second billing system, Mobile
TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers
customers the choice between more credit, more time and now 'more
international' recharge option with additional credit on international calls)
and Self Care.

For business customers, du business offers include Closed
Business User Group and preferred International Destinations. du Broadcast
Services division brings scalable media technology platforms and
telecommunication solutions to the broadcast community through its world
class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are
available through du's retail network, currently numbering 32 du shops
located in strategic locations across the UAE, more than 3000 authorized
dealers Or through du e-shop, accessible at
http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for
mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75
percent by Mubadala Development Company, 19.5 percent by Emirates
Communications & Technology Company LLC and the remaining stake by public
shareholders. It is listed on the Dubai Financial Market (DFM) and trades
under the name du.

Awards to date

- du presented with an award for Best Middle Eastern Local
Currency Deal 2008 by UK's EuroWeek

- du won two prestigious awards at UAE Web Awards 2008. du
e-shop portal won the best strategic online portal award in the
e-commerce category and du media club website won the bronze award in
the media and press category.

- du corporate brand launch campaign awarded a Cristal MENA
award in 2008

- du declared 'Best Brand' at Telecoms World Awards Middle
East 2007 for innovative branding and outstanding brand success

- Second place in the New Brand Launch category at the GMR
Effectiveness in Marketing Awards 2007

- Silver Award for the best website in the ICT category at the
UAE Web Awards 2007

du WoW TV Commercial awarded amongst the best 50 TV
commercials in mobile telecom category in the world for 2007

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted
partner of service providers, enterprises and governments worldwide,
providing solutions to deliver voice, data and video communication services
to end-users. A leader in fixed, mobile and converged broadband networking,
IP technologies, applications and services, Alcatel-Lucent leverages the
unrivalled technical and scientific expertise of Bell Labs, one of the
largest innovation powerhouses in the communications industry. With
operations in more than 130 countries and the most experienced global
services organization in the industry, Alcatel-Lucent is a local partner with
a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in
2008 and is incorporated in France, with executive offices located in Paris.
For more information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com

Source: Alcatel-Lucent

Alcatel-Lucent Press Contacts: Regine Coqueran-Gelin, Tel: +33(0)1-40-76-49-24, regine.coqueran@alcatel-lucent.com; Valerie La Gamba, Tel: +33(0)1-40-76-12-28, valerie.la_gamba@alcatel-lucent.com; Alcatel-Lucent Investor Relations: Remi Thomas, Tel: +33(0)1-40-76-50-61, remi.thomas@alcatel-lucent.com; Tom Bevilacqua, Tel: +1-908-582-7998, bevilacqua@alcatel-lucent.com; Tony Lucido, Tel: +33(0)1-40-76-49-80, alucido@alcatel-lucent.com, Don Sweeney, Tel: +1-908-582-6153, dsweeney@alcatel-lucent.com

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