BRAVIA(TM) Internet Video Delivers On-line TV Programmes to the Living Room

BRAVIA(TM) Internet Video Delivers On-line TV Programmes to the Living Room

BERLIN, September 2/PRNewswire/ -- Sony today announced its European launch plan of new BRAVIA(TM) TVs,
Blu-ray Disc players and Blu-ray home cinema systems with a new feature,
BRAVIA(TM) Internet Video.

In Europe and elsewhere, more people are watching longer forms of videos
on their PCs than ever before. "This trend continues to grow, fuelled by
broadcasters' TV programming available on-line", said Fujio Nishida,
President of Sony Europe. "However, Sony will enhance the experience of
watching full length TV programmes on a PC, by bringing that content to the
TV in the Living Room."

BRAVIA(TM) Internet Video will enable viewers to experience on-line TV
programmes in a natural, relaxing position in the Living Room through
BRAVIA(TM) TVs, Sony Blu-ray Disc Players or Blu-ray home cinema systems
available in early 2010. With Sony's Emmy Award winning XMB(TM)
(XrossMediaBar), BRAVIA(TM) Internet Video will free viewers from the
limitations of TV scheduling and provide internet based TV services direct to
the television.

Sony is working with broadcast partners across Europe [ARD in Germany, M6
in France, Mediaset in Italy, RTVE, Antena3 and LaSexta in Spain and Five in
UK] to build an advanced TV viewing experiences on a trial basis. BRAVIA
Internet Video will also offer a wide variety of free on-demand video content
from internet sites such as YouTube and Dailymotion.

For more information, please contact:

Daichi Yamafuji, Corporate Communications Europe
Tel: +44-1932-816633
e-mail: daichi.yamafuji@eu.sony.com

Source: Sony Europe

For more information, please contact: Daichi Yamafuji, Corporate Communications Europe, Tel: +44-1932-816633, e-mail: daichi.yamafuji@eu.sony.com

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