SportScape(SM) Network Launches 'Sidelines' Blog For Sports Fans

SportScape(SM) Network Launches 'Sidelines' Blog For Sports Fans

New online presence offers network advertisers additional sponsorship opportunities.

CHICAGO, Aug. 5 /PRNewswire/ -- SportScape(SM), the TV sports network engaging away-from-home sports viewers via a unique platform that combines live network TV sports programming with original localized digital sports content, has launched "Sidelines", a new Blog for sports fans.

Sidelines provides visitors with daily commentary on the hottest news in the world of sports. Content is penned by SportScape's team of sports writers who offer their distinct point of view on a wide range of sports news--from the offbeat (a scale model of New Yankee Stadium made of Legos) to the more provocative (a look at the troubles faced by women's sports). Sidelines can be found at: www.sportscape.tv/sidelines.

The Blog features surveys where sports fans can offer their opinions and see real time results. Survey results are also broadcast on the SportScape away from home network in independent sports bars and chains nationwide.

"Sidelines is an extension of SportScape's original content for away-from-home sports fans," says Rick Sebok, CMO of SportScape. "In addition to providing fans with a unique sports commentary that causes conversation, Sidelines will also provide our advertisers with more ways to interact directly with fans."

The SportScape network is expanding quickly and currently broadcasts in top sports-oriented bars in 30 key U.S. markets. Advertisers include Jim Beam brands.

About SportScape

SportScape(SM) is a TV sports network engaging away-from-home sports viewers via a state-of-the art technology platform that combines live network TV sports programming with original content and digital messaging. SportScape provides a unique way for marketers to engage sports fans--a hard-to-reach, on the go demographic of young adults that most traditional media struggles to reach. SportScape broadcasts in top local sports bars and sports-oriented restaurant venues throughout the U.S. For more information, visit www.SportScape.tv.i

Partners in SportScape include: OnSite Network, Inc., Chicago, IL, parent company of OnSite Sports, LLC, the developer of the Company's proprietary approach to localized digital message management; Rivals Media, LLC, Des Moines, IA, a national group of amusement and music distributors to over 100,000 venues; and Targetcast Networks, Inc., San Ramon, CA, the industry leading Away-From-Home Television Network located in casual dining chain restaurants and bars and developer of the Company's patented media delivery platform.

Source: SportScape

CONTACT: Liane Adduci, +1-312-994-2451 , liane@ad-publicrelations.com,
for SportScape

Web Site: http://www.sportscape.tv/

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