Movie Gallery & Hollywood Video Stores Team with Operation Homefront to Help Boost Morale of Service Members

Movie Gallery & Hollywood Video Stores Team with Operation Homefront to Help Boost Morale of Service Members

~ Campaign enables consumers to "Buy 2, Give 3" used DVDs to show their appreciation for U.S. service members ~

WILSONVILLE, Ore., Aug. 5 /PRNewswire/ -- The men and women serving our country -- who could miss as many as two Christmases, two anniversaries, and two of the same child's birthdays in one 15-month deployment -- sometimes go without the simple comforts of home. To help lift their spirits, Movie Gallery, Inc., is teaming with Operation Homefront to launch DVDs for the Troops, a campaign to provide the joy of entertainment to military members around the world. Beginning on August 10, customers can express their gratitude for our troops by purchasing two used DVDs -- in turn, Movie Gallery and Hollywood Video stores will donate three used DVDs to our service men and women, and their families.

"We are excited to partner with Movie Gallery, Inc. at a time of lengthy combat tours, when service members will appreciate an entertaining movie more than ever," said Operation Homefront's Amy Palmer, co-founder and acting CEO. "Throughout the year, we work to boost morale of troops, and watching a DVD is a great way for them to take a momentary break from their daily routines."

Help Support Our Troops

Our deployed service men and women are engaged in combat for the protection of our country, but on a smaller scale, they may face challenges to their morale due to the frequency and length of their tours, and being away from friends and loved ones. Last year alone, Operation Homefront gave almost 65,000 care packages and other morale-building items to military members and their families. The DVDs for the Troops campaign makes it easy for every American to get involved and give something small back to the 1.4 million active duty U.S. service members.

Between August 10 and August 30, Movie Gallery and Hollywood Video customers can purchase two used DVDs for $14.99 each from a selection of hundreds of popular titles, like the action-packed Casino Royale and Bourne Ultimatum; belly-busters such as Knocked Up and Superbad; and real-life satires including Little Miss Sunshine and Juno. Each DVD comes with a lifetime guarantee from the store. For every qualifying purchase, Movie Gallery, Inc. will send three used DVDs to Operation Homefront, which will distribute them to deployed service members around the world and to wounded warriors and military families living in the United States.

"Movie Gallery and Hollywood Video operate hundreds of stores across the country that are near military bases and we take pride in being an entertainment resource for our military communities," said Cliff Torng, chief marketing officer, Movie Gallery, Inc. "Entertainment plays a powerful role in improving people's spirits. This program makes it easy for people to show their support and appreciation for our troops; we're hopeful that donating DVDs to the troops will help them escape for a couple of hours and put a smile on their faces."

For more information on the DVDs for the Troops program, please visit your local Hollywood Video or Movie Gallery store. To find the store nearest you, visit www.hollywoodvideo.com or www.moviegallery.com.

About Movie Gallery, Inc.

Based in Wilsonville, Oregon, Movie Gallery, Inc. is the second largest North American video and game rental company. The Company operates more than 3,700 stores under the Movie Gallery, Hollywood Video and Game Crazy brands in all 50 U.S. states and Canada. Movie Gallery, Inc. recently introduced an innovative new membership program in Movie Gallery and Hollywood Video stores called PowerPlay(TM), which offers customers the least expensive rentals in the industry, with no due dates or late fees on any movie rental.

About Operation Homefront

Operation Homefront provides emergency and morale assistance for our troops, the families they leave behind and for wounded warriors when they return home. A nonprofit 501(c)(3), Operation Homefront leads more than 4,500 volunteers in 30 chapters nationwide, and has met more than 105,000 needs of military families. Operation Homefront also hosts the Web community Operation Homefront Online. For more information, please visit www.operationhomefront.net and www.homefrontonline.com.

Media Contacts:
Jennifer Newberg for Movie Gallery, Inc., jnewberg@coneinc.com /
617.939.8359

Jordan Salvatoriello for Movie Gallery, Inc., jsal@coneinc.com /
617.939.8307

Eric Bonetti for Operation Homefront, eric@operationhomefront.net /
202.870.0688

Source: Movie Gallery, Inc.

CONTACT: Jennifer Newberg, +1-617-939-8359, jnewberg@coneinc.com, or
Jordan Salvatoriello, +1-617-939-8307, jsal@coneinc.com, both for Movie
Gallery, Inc.; or Eric Bonetti for Operation Homefront, +1-202-870-0688,
eric@operationhomefront.net

Web Site: http://www.moviegallery.com/

-------
Profile: intent