Sigma Systems to Demonstrate Audience Segmentation for Advanced Advertising at CableLabs(R) Summer Conference

Sigma Systems to Demonstrate Audience Segmentation for Advanced Advertising at CableLabs(R) Summer Conference

KEYSTONE, Colo., Aug. 9 /PRNewswire/ -- CABLELABS SUMMER CONFERENCE -- Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, will demonstrate at the CableLabs Summer Conference that cable TV operators can now segment audiences to better compete for advertising dollars, and use the same architecture for other advanced advertising initiatives such as interactive, cross-platform, and their own internal marketing campaigns. CableLabs Summer Conference runs August 9-11.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090302/PH77214LOGO )

"The ability to segment and target audiences is key for cable TV operators to attract advertisers," said Brian Cappellani, CTO of Sigma Systems. "Audience segmentation also allows operators to engage their subscribers through personalized, addressable ads."

Sigma Systems' Subscriber Information Service (SIS) allows cable operators to securely manage subscriber data in customer profiles and generate audience qualifiers that define new and more granular customer segments that advertisers can use to target their campaigns and leverage dynamic ad insertion for linear and video on demand advertising. Operators can also use Sigma's SIS for interactive advertising, such as for providing RFI fulfillment responses information on tru2way and EBIF platforms, and for rolling out advanced advertising in a multi-screen environment, including for broadband and mobile devices.

At the CableLabs 2009 Summer Conference, Sigma Systems will demonstrate its Subscriber Information Service's ability to qualify and segment audiences for TV advertising in compliance with the SCTE 130 standard. Sigma Systems will also show how exposing customer information in its SIS enables operators to cross-promote and up-sell additional services to subscribers, such as promoting premium movie channels to non-premium digital subscribers who like to watch movies.

"An added high-value benefit of our SIS is its ability to authorize subscriber access to TV and premium content across any access point, including broadband," added Cappellani. "This means operators could use SIS is multiple ways, such as for advertising via TV, mobile and broadband; to promote additional services to existing subscribers; and even to activate broadband video services."

At the CableLabs Summer Conference, cable operators can view live demos by Sigma Systems and some of its advanced advertising partners, including ARRIS, BlackArrow, OpenTV, This Technology, and Nielsen.

About Sigma's Subscriber Information Service

The Sigma Systems Subscriber Information Service leverages Sigma's service fulfillment, active mediation, and subscriber information platforms, and gives TV operators the ability to aggregate disparate sources of customer information into a single view to expose the subscriber data needed for audience qualification. By collecting subscriber demographic data, services usage and behavioral information, the Sigma SCTE 130-compliant SIS is the key enabling component for identifying appropriate audience qualifiers required for inserting addressable TV advertisements in real time.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services--over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and triple-play and quad-play services. NGOs around the globe -- including ZON Multimedia, Cox, and Rogers -- trust Sigma for service transformation and innovative solutions with market-leading expertise for the delivery of today's -- and tomorrow's -- new services. For more information about Sigma, visit http://www.sigma-systems.com/.

CableLabs and tru2way are trademarks of Cable Television Laboratories, Inc.

An equipment demonstration at a CableLabs' event does not constitute CableLabs' endorsement of that equipment or technology.

Photo: http://www.newscom.com/cgi-bin/prnh/20090302/PH77214LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Sigma Systems

CONTACT: Francis Hopkins, Sigma Systems, +1-240-752-7056,
Francis.Hopkins@sigma-systems.com

Web Site: http://www.sigma-systems.com/

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