Shopbop.com to Screen Exclusive Erin Fetherston Video

Shopbop.com to Screen Exclusive Erin Fetherston Video

Fashion website will be the only retailer with rights to show the designer's latest short film. www.shopbop.com

MADISON, Wis., Aug. 17 /PRNewswire/ -- Women's online fashion retailer www.shopbop.com will have fashion designer Erin Fetherston's highly anticipated short film available for viewing on their site beginning Tuesday, August 18th. Shopbop.com will be the only retailer with rights to show the 2007 CFDA/Vogue Fashion Fund nominee's latest film.

Directed by Marisa Crawford, the four-minute conceptual piece (entitled Birds of a Fether) reflects Fetherston's girly-meets-avant-garde aesthetic, and features the critically-acclaimed designer, her muses, and her fall 2009 collection against a New York City backdrop.

In Fetherston's words: "The realness of New York City served as the perfect balance to the fantasy of my collection. This imagery lent itself beautifully to produce a film that I couldn't be more excited about."

The film is part of collaboration between Shopbop and Erin Fetherston that also includes a sweepstakes wherein entrants can sign up for a chance to win a $1,000 Shopping Spree at Shopbop & an all-expenses paid trip to New York Fashion Week where they will attend the Erin Fetherston runway presentation.

Shopbop Fashion Director Kate Ciepluch says: "Erin is one of the major fashion talents of our time and I'm thrilled she chose Shopbop as the site of her film's debut."

The sweepstakes winner will be determined August 28th, 2009.

Based in Madison, WI, Shopbop.com is a leading online shopping destination for the fashion-forward female. Carrying everything a woman needs for her wardrobe from tie dye jeans to skinny jeans, cutout booties to designer totes, Shopbop.com offers over one-hundred top designer labels including Sergio Rossi, Proenza Schouler, Ports 1961, Rachel Roy, and DSQUARED2.

Source: Shopbop.com

CONTACT: Alle Fister of Bollare, +1-310-246-0983, alle@bollare.com, for
Shopbop.com

Web Site: http://www.shopbop.com/

NOTE TO EDITORS: For more information and interview requests please contact Alle Fister.

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