Scharffen Berger Chocolate Makes Its Big Screen Debut In Julie & Julia

Scharffen Berger Chocolate Makes Its Big Screen Debut In Julie & Julia

Dark Chocolate Provides Inspiration in Sony Pictures' Highly Anticipated Motion Picture

HERSHEY, Pa., Aug. 5 /PRNewswire/ -- Scharffen Berger chocolate makes its first motion picture appearance this summer in Julie & Julia, the highly anticipated motion picture from Sony Pictures set for release nationwide August 7.

(http://www.newscom.com/cgi-bin/prnh/20090805/NY57225LOGO )

Meryl Streep is Julia Child and Amy Adams is Julie Powell in writer-director Nora Ephron's adaptation of two bestselling memoirs: Powell's Julie & Julia and My Life in France, by Julia Child with Alex Prud'homme.

Based on two true stories, Julie & Julia intertwines the lives of two women who, though separated by time and space, are both at loose ends...until they discover that with the right combination of passion, fearlessness and butter, anything is possible. The film is produced by Laurence Mark, Nora Ephron, Amy Robinson, and Eric Steel.

In an early scene, a distraught Julie Powell finds inspiration in a Scharffen Berger storefront - a pivotal point in the movie where Powell first makes the connection between cooking and pleasure. This realization, symbolized by her delight in making a chocolate cream pie, pushes her to begin her idiosyncratic-but-enriching cooking and writing project.

"It is exciting for Scharffen Berger to be a part of Julie & Julia, a production that celebrates epicurean arts, delicious food and Julia Child, who often dined with John Scharffenberger and truly enjoyed his chocolate," said Jody Cook, spokesperson for Scharffen Berger Chocolate Maker. "We hope this movie awakens the gourmand inside every viewer, inspiring them to discover the culinary possibilities of one of the world's most delectable pleasures - Scharffen Berger chocolate."

Throughout her life and as depicted in the movie, Julia Child was best known for making French food accessible to Americans. Scharffen Berger is known for similarly employing European artisan chocolate methods to create the richest, most flavorful chocolate in America. Identified as the first 'bean-to-bar' chocolate manufacturer established in the United States, Scharffen Berger sources the best cacao in the world to create its singular, sophisticated flavor.

About Sony Pictures

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

About Scharffen Berger(TM) Chocolate Maker

Scharffen Berger Chocolate Maker was established in 1997 in San Francisco, California, and first earned national recognition for its artisan-quality chocolate in 1998. Producing bean to bar premium chocolates, Scharffen Berger is one of the world's finest chocolate makers. All Scharffen Berger chocolate is composed of proprietary bean blends from up to nine different cacao-growing regions throughout the world. Scharffen Berger chocolate has received recognition throughout the U.S. for its high quality chocolate. Scharffen Berger products are sold by retailers nationwide, at Scharffen Berger's own retail location in San Francisco and through its website www.scharffenberger.com. Scharffen Berger Chocolate Maker is part of the Artisan Confections Company, a wholly owned subsidiary of The Hershey Company. For more information please visit www.scharffenberger.com.

Contacts:

Jody Cook
Scharffen Berger Chocolate Maker
jcook@hersheys.com
(717)534-4288

Stewart Goodbody
RF Binder Partners, Inc.
stewart.goodbody@rfbinder.com
(212)994-7614

Photo: http://www.newscom.com/cgi-bin/prnh/20090805/NY57225LOGO
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Scharffen Berger

CONTACT: Jody Cook, Scharffen Berger Chocolate Maker, +1-717-534-4288,
jcook@hersheys.com; Stewart Goodbody, RF Binder Partners, Inc.,
+1-212-994-7614, stewart.goodbody@rfbinder.com

Web Site: http://www.scharffenberger.com/

-------
Profile: intent