Rentrak Selected by Outdoor Channel as an Additional Source for Television Measurement

Rentrak Selected by Outdoor Channel as an Additional Source for Television Measurement

PORTLAND, Ore., Aug. 31 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced a television measurement agreement with Outdoor Channel, America's premier on-air and online destination for people with a passion for the outdoor lifestyle.

Outdoor Channel will use Rentrak's industry-leading TV Essentials linear TV measurement service to gain additional insights into audience viewing behavior, including network duplication, audience flow, and program retention.

"Outdoor Channel made the decision to include an additional source of linear television measurement in order to gain new insight on audience viewing patterns," said Denise Conroy-Galley, Senior Vice President of Marketing & Research at Outdoor Channel. "We selected TV Essentials because the service measures viewer behavior from millions and provides a multitude of key metrics in an easy-to-use interface."

"More and more networks are recognizing the value of set-top box data and looking to Rentrak for our experience in creating actionable insights from complex data-streams," said Carol Hinnant, senior vice president of Business Development, Advanced Media and Information (AMI) division at Rentrak Corporation. "We are pleased to add Outdoor Channel to our growing roster of clients and provide them with a turnkey solution for quantifiable television data and analytics."

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation

Web Site: http://www.rentrak.com/
http://www.outdoorchannel.com/

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