OpenTV, This Technology, Sigma Systems and ARRIS Demonstrate Inventory Management at CableLabs Summer Conference 2009

OpenTV, This Technology, Sigma Systems and ARRIS Demonstrate Inventory Management at CableLabs Summer Conference 2009

Campaign management-driven SCTE 130 integration enables comprehensive view of advanced advertising space for unprecedented management and control of inventory

KEYSTONE, Colo., Aug. 10 /PRNewswire/ -- CABLELABS SUMMER CONFERENCE -- OpenTV (NASDAQ:OPTV), This Technology, LLC, Sigma Systems and ARRIS today announced that they are jointly demonstrating an integrated inventory management solution for the first time at CableLabs Summer Conference 2009. The advanced advertising breakthrough delivers a comprehensive view, unprecedented management and control of advanced advertising inventory. As a result, operators can make much smarter decisions and gain a competitive advantage by having enhanced visibility into and detail about the advanced advertising inventory they have to sell, regardless of region, platform, interactive or time-shifted units.

"The management of advertising inventory is a vital component to an operator's advanced advertising infrastructure," said Paul Woidke, OpenTV's senior vice president and general manager, Advanced Advertising. "By jointly demonstrating our campaign management technologies with Sigma Systems, This Technology and ARRIS, we're showing operators how they can aggregate information and ensure the correct message will be delivered to the right audience, which is a crucial component to the success of an advertising campaign."

The demonstration shows OpenTV's campaign management solution collecting detailed audience information from Sigma Systems' Subscriber Information Service (SIS) for audience qualification as part of the sales process. Sigma's SIS gives service providers the ability to aggregate disparate sources of customer information -- such as location, subscriber demographics, services and usage trends -- into a single view for audience qualification. This Technology's MetaMore and SpotBuilder Content Information Service (CIS) and Placement Opportunity Information Service (POIS) add contextual information such as time, region or content to create an accurate view of inventory available for sale. The ARRIS Ad Decision Manager (ADM) conducts the physical ad placement requests for the delivery, management and reporting of the relevant advertising assets and the programming materials to the subscriber household. The result is a better understanding of the potential number of advanced advertising spots that can be viewed, enabling operators to more accurately and effectively price and sell available inventory.

"Advanced advertising is all about targeting individual viewers with the right ads at the right times," said Rick Mallon, vice president of Product Management for Sigma Systems. "Just as important is knowing what ad inventory is available and being able to manage that inventory to ensure that the most relevant content is delivered no matter where the viewer is or what platform their service uses. Sigma, OpenTV and This Technology have now made this possible."

Beyond delivering a solid view of available inventory, this integration can be leveraged by content providers and operators to author policies about the types of advertising space they want to make available. Inventory can also be created automatically based on implemented policies, reducing the need to manually manage provisions and ultimately resulting in significant time savings.

"This demonstration displays how innovative market leaders can come together to leverage the broad capabilities of SCTE 130 to deliver a truly unique and much needed advanced advertising solution that will take industry efforts to the next level," said Jeffrey Sherwin, founder of This Technology. "As a result, operators nationwide will realize significantly enhanced revenue opportunities on the heels of better and smarter control of their advanced advertising inventory."

About Open TV

OpenTV is one of the world's leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company's software has been integrated in more than 133 million devices around the world and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV's campaign management solutions currently provide advertising services to nearly 32 million cable subscribers across the United States representing more than 53 percent of the subscriber base of the top ten MSOs. For more information, please visit www.opentv.com.

About This Technology, LLC

This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services -- over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and Triple, Quad and All-Play services. NGOs around the globe -- including ZON Multimedia, Cox, and Rogers -- trust Sigma for business transformation and innovative solutions with market-leading expertise for the delivery of today's -- and tomorrow's -- new services. For more information about Sigma, visit http://www.sigma-systems.com/.

About ARRIS

ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver reliable telephony demand driven video, next-generation advertising and high-speed data services. ARRIS complete solutions enhance the reliability and value of converged services from the network to the subscriber. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Atlanta, GA, Chicago, IL and Cork, Ireland and support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.

CableLabs is a registered trademark of Cable Television Laboratories, Inc.

An equipment demonstration at a CableLabs' event does not constitute CableLabs' endorsement of that equipment or technology.

Source: Sigma Systems

CONTACT: Christine Oury, OpenTV, +1-415-962-5433, coury@opentv.com;
Brian Baumley, BLB Communications, LLC, +1-609-638-6584, brianb@blbcomm.com;
Francis Hopkins, Sigma, +1-240 752-7056, Francis.Hopkins@sigma-systems.com; or
Alex Swan, ARRIS Media Relations, +1-678-473-8327, alex.swan@arrisi.com

Web Site: http://www.sigma-systems.com/

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