Hard Rock International Launches 'The Sound of Your Stay'

Hard Rock International Launches 'The Sound of Your Stay'

Guests of Hard Rock Hotels Can Now Download Complimentary, Curated Playlists on iTunes Courtesy of Hard Rock Hotels

ORLANDO, Fla., Aug. 25 /PRNewswire/ -- Hard Rock International announces The Sound of Your Stay, set to launch at Hard Rock Hotels and Casinos, August 25, 2009. Moving forward from the Mark Ronson Hard Rock compilation, Hard Rock strives to be at the forefront of music industry trends with exclusive programs and extraordinary experiences. In conjunction with NY-based strategic music and brand marketing company, BMF Media Group, The Sound of Your Stay invites Hard Rock Hotel guests to download complimentary, specially selected playlists on iTunes, chosen by Hard Rock's Music & Culture team. Hard Rock Hotels bring great classics, underground artists and exclusive songs to travellers around the globe.

The Sound of Your Stay is a key component in Hard Rock's overall music strategy. Hard Rock Hotel guests will receive a special keyholder upon check-in that will hold a Sound of Your Stay code. Guests can visit music.hardrockhotels.com to redeem one complimentary, 10-song playlist from a choice of three distinct options on iTunes entitled SUN, PLAYERS, and CITY. SUN, PLAYERS, and CITY playlists represent the vibe and genre of the three unique types of Hard Rock Hotels throughout the world: resort havens, casino getaways and city retreats.

"We are excited to work with iTunes and 30 incredible music artists to create The Sound Of Your Stay," says Sean Dee, Chief Marketing Officer for Hard Rock International. "We are always looking for innovative ways to bring the world's best music to our guests."

SUN was created to reflect the energy of Hard Rock Hotels located in resort destinations such as Orlando and Panama. SUN's arrangement is comprised of breaking artists and pop-y, poolside music such as "Lisztomania" by Phoenix and The Plain White T's song "Sunlight." PLAYERS has a southern, high-energy verve, mirroring the feel of Hard Rock Hotel & Casino properties in Biloxi, Tampa and Hollywood, Florida. PLAYERS features George Thorogood & The Destroyers' song "Bad to the Bone" and Jackson Browne's "Off Of Wonderland." CITY embraces the urban, edgy mood of Hard Rock Hotels located in cities such as Chicago and San Diego. CITY showcases indie tunes from underground newcomers like Cut Copy and Fischerspooner. Additionally, guests of any Hard Rock Hotel can download James Brown's song "Gut Bucket," exclusively available through The Sound of Your Stay.

"We're proud to be part of such a cool program with Hard Rock. It's always great for music fans to be able to get such a great mix of classic and new artists in interesting ways," exclaims Tom Higgenson, lead singer of The Plain White T's.

Blake Smith, Hard Rock's Music & Culture expert, is consistently looking for the edgiest up-and-comers, current hits and old-school classics to ensure that guests have the best music experience at Hard Rock Hotels worldwide. Now, the experience can be taken home. The three playlists will be renewed every six months, allowing returning guests to download new music, great classics, and current hits again and again - compliments of Hard Rock International.

"Making an exciting playlist is an art. Do you remember getting mix tapes from friends growing up? Consider us your friend with the coolest record collection. Hard Rock has mastered the perfectly balanced playlist. Our playlists have classic tracks rubbing up against the best of what's next, allowing the listener to experience familiar music in interesting new contexts. And to make it that much sweeter, it's free," states Blake Smith, Music & Culture Manager Hard Rock International.

Hard Rock Hotels and Casinos are ideally situated in destinations with unique character. The properties cater to the evolving and distinctive needs of today's savvy traveler, who seeks a reprieve from traditional, predictable properties. Hard Rock Hotels offer stylish contemporary design, superior service and the distinctive threads that unite all Hard Rock properties - music and philanthropy.

About Hard Rock International

With a total of 154 venues in 52 countries, including 127 cafes and 11 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Tulsa, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Source: Hard Rock International

CONTACT: Rachel Harrison of Dan Klores Communications for Hard Rock
International, +1-212-981-5278, Rachel_harrison@dkcnews.com

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