A8 Music Joins Hand with Xinhua News Agency

A8 Music Joins Hand with Xinhua News Agency

Exclusively Launch "Xinhua Mobile Media" Platform to Enrich Multimedia Information and Services

HONG KONG, Aug. 6 /PRNewswire-Asia/ -- A8 Digital Music Holdings Limited ("A8 Music" or the "Group") (Stock Code: 00800.HK), a leading integrated digital music company in China, is the exclusive music partner for the launching of the integrated "Xinhua Mobile Media" platform with Xinhua News Agency ("Xinhua"), via its subsidiary Beijing Century Oriental Communication Ltd. The platform will work closely with the three telecom operators in the PRC for launching of the services.

Liu Xiaosong, Chairman of A8 Music, said, "Xinhua is the state news agency of the PRC and one of the most influential news agencies in the world. It has rich news and information resources and distribution advantages. We will leverage our leading position in the digital music market, advanced technology, abundant experience and also fully capitalize on the strengths of Xinhua to develop multimedia contents covering finance, entertainment, sports, learning, living, health, game and most importantly the unique A8 music services to users via the new multi-functional and comprehensive mobile media platform."

"Xinhua Mobile Media" is the only mobile media platform Xinhua is involved with. Leveraging on Xinhua's news information and A8's total music solution, the mobile media will also provide audio, visual, animation and game contents, which will markedly enrich the scope of the music services that A8 Music can offer. The Group will make those contents available to A8 Box and thus allow users' access to real-time interactive and personalized multimedia information services. Riding on Xinhua's leadership in the media industry and the Group's highly versatile A8 Box, "Xinhua Mobile Media" will become an integrated news, music and entertainment platform capable of serving the needs of mobile communication service and Internet users via telecom operators in the PRC.

"With the widespread application of 3G technology taking root and network capacity and transmission speed improving fast, we are going to see an overall upgrade of mobile communication services and growing demand for them from users. The cooperation with the dominant news agency Xinhua will enrich the content base of A8 Music, allowing it to provide consumers a full experiences wirelessly and help drive long term development of the service sector," Mr. Liu concluded.

About A8 Digital Music Holdings Limited

A8 Music is a leading integrated digital music company that sells music content through mobile phones, sourced from its highly successful interactive UGC platform http://www.a8.com/, as well as from international and domestic record labels, and promoted through traditional and new media such as internet and wireless network. Led by a team of experienced top executives with foresight and vision, the Group is able to capitalise on its integrated marketing and sales multi-channel network to acquire insights into consumer preferences in different regions and thus customize its marketing strategies.

About Xinhua News Agency

Xinhua News Agency is a state news agency of the People's Republic of China. It has 33 bureaus and 20 branch offices or reporter stations in the country, except Taiwan, and also has branches posted with the Chinese People's Liberation Army and Chinese People's Armed Police Force. The news agency has five main bureaus in Hong Kong, Mexico City, Nairobi, Cairo and Brussels responsible for operations in Asia Pacific, Latin America, Africa, the Middle East and Europe respectively, and offices in over 100 countries and areas. The Agency uses advanced information and network technologies and owns the largest multiple language multimedia databases in the China media industry. It feeds various kinds of news and economic information products round the clock in the form of text, photograph, graphics, voice, video and also through online and mobile short messages in eight languages including Chinese, English, French, Russian, Spanish, Arabic language, Portuguese and Japanese to thousands of users around the world. It is a member of many international news organizations and has signed cooperative agreements with news agencies or organizations in more than 100 countries and regions on news exchange, personnel exchange and technical cooperation.

For enquiries:

Strategic Financial Relations (China) Limited

Ms. Esther Lau
Tel: +852-2864-4845
Email: esther.lau@sprg.com.hk

Mr. Marcus Keung
Tel: +852-2114-4967
Email: marcus.keung@sprg.com.hk

Ms. Janice Au
Tel: +852-2864-4874
Email: janice.au@sprg.com.hk

Source: A8 Digital Music Holdings Limited

CONTACT: Ms. Esther Lau, +852-2864-4845, esther.lau@sprg.com.hk ; Mr.
Marcus Keung,+852-2114-4967, marcus.keung@sprg.com.hk ; Ms. Janice Au, +852-
2864-4874, janice.au@sprg.com.hk ; Ms. Christine Wong, +852-2114-4949,
christine.wong@sprg.com.hk, all of Strategic Financial Relations (China)
Limited for A8 Digital Music Holdings Limited

Web site: http://www.a8.com/

-------
Profile: intent