The Music Lounge Returns to Lollapalooza to Offer The Ultimate Music Oasis

The Music Lounge Returns to Lollapalooza to Offer The Ultimate Music Oasis

The Fourth Annual Music Lounge Hits Hard Rock Hotel Chicago With Exclusive Performances by Peter Bjorn and John, The Virgins, Danny Masterson, and many others

NEW YORK, Aug. 5 /PRNewswire/ -- The BMF Media Group, in association with Hard Rock Hotel Chicago, presents the legendary Music Lounge - Lollapalooza's hottest hospitality and nightlife venue. Returning for its fourth consecutive year at Chicago's most coveted hotel among the music set, The Music Lounge is a three-day "VIP + Artist retreat" that has established itself as the ultimate relaxation oasis for artists, industry executives, media and invited guests during Chicago's Lollapalooza Music Festival. Since its inception in 2006, The Music Lounge has pioneered a medium allowing brands to come together, interact, and create buzz with the music industry and media attending one of the most celebrated music festivals. Over the past four years the Music Lounge and its late night parties have grown into the biggest "must attend" events during Lollapalooza. The Music Lounge at the Hard Rock Hotel Chicago takes place August 7th -9th 2009.

"The Music Lounge is thrilled to be back in Chicago for its fourth year as a mainstay for artists and guests during Lollapalooza," said Brian Feit, Chief Buzz Officer of BMF Media. "We are pleased to be able to expose brands to cutting-edge artists and help introduce their newest products to target tastemakers and influencers."

Artists and guests attending The Music Lounge, located on the fourth floor of the Hard Rock Hotel Chicago directly adjacent to the Lollapalooza festival, will be introduced to new products and enjoy gifting from Griffin, Cafe Bustelo, Blue Microphones, Dickies and more. For workout fanatics, DavidBartonGym will provide on-site mini massages, training tips, and assessments. Ravinia Festival, the oldest outdoor music festival in the U.S., will create a pop-up lounge within The Music Lounge equipped with music, drinks, and a place to relax overlooking Chicago's famous Michigan Avenue.

"The Hard Rock Hotel Chicago continues to be 'the' spot artists visit when traveling through the Windy City," said John Price, General Manager, Hard Rock Hotel Chicago. "The Music Lounge draws an eclectic mix of music industry execs, talent, media and VIPs. Our hotel definitely is the place to be over the Lollapalooza weekend."

The Music Lounge Cafe presented by Cafe Bustelo, located on the second floor of the Hard Rock Hotel Chicago, serves as the ultimate destination for artists, celebrities, media, and VIPs to get their stomachs filled before heading to the festival. Guests can dine on complimentary meals catered by China Grill and indulge in refreshments and cocktails provided by Alize Liquor, Cafe Bustelo, FIJI Water, FUZE Beverages, Carlo Rossi Wine, Stoli, and TABASCO. The Music Lounge Cafe also offers complimentary internet/e-mail access for attending guests throughout the weekend, and special surprise acoustic performances on its daytime stage.

The party will continue into the night with the exclusive Rock the Vote Nights beginning at 10PM at The Music Lounge. The after-hours parties will feature special performances by some of today's most sought after artists including Band of Skulls, Black Gold, Chairlift, DJ MOMJEANS (Danny Masterson), Passion Pit, GZA, Santigold, Ra Ra Riot and many others. Rock the Vote Nights at the Music Lounge will also feature special DJ sets by DJ Cassidy, DJ Berrie and DJ Mia Moretti.

Past artist and celebrity attendees of The Music Lounge include: Amy Winehouse, Ashlee Simpson, Bloc Party, Girl Talk, Katy Perry, Kings of Leon, Lindsay Lohan, Lupe Fiasco, Mark Ronson, MIA, Panic! At the Disco, Perez Hilton, Pete Wentz, Samantha Ronson, The Ting Tings, The Roots and many more.

The Music Lounge and Cafe Overview:
Dates: Friday, August 7 - Sunday, August 9, 2009
Daytime Hours: 11am-6pm
Venue: Hard Rock Hotel Chicago
Address: 230 North Michigan Avenue, Chicago

Rock the Vote Nights at the Music Lounge Lineup:
* Friday, August 7 from 10PM - 2AM
- DJ MOMJEANS (Danny Masterson)
- Black Gold
- DJ Mia Moretti
- The Virgins
- Peter Bjorn and John DJ set

* Saturday, August 8 from 10PM - 2AM
- DJ Cassidy
- Band of Skulls
- DJ Berrie
- Passion Pit
- GZA & Santigold
- DJ Mia Moretti

* Sunday, August 9 from 10PM - 2AM
- DJ White Shadow
- Chairlift
- Hercules and Love Affair
- Ra Ra Riot
- DJ Peter Parker

Sponsors of The Music Lounge include: 5Gum, Alize Liquor, Ben Sherman Headwear, Berry Chill, Blue Microphones, BMI, Cafe Bustelo, Carlo Rossi Wine, Chicago Magazine, China Grill, Coveroo, Dada Entertainment, DavidBartonGym, Dickies, Durex, FIJI, FilterForGood, FUZE Beverages, GMCVB's Miami Boutique Hotels, GoTV, Griffin, Hard Rock Corporation, Herbonique, Lifeway Kefir, Ravinia Festival, Red 7 Salon, Rock the Vote, Sara Lee, Sonicbids, SPIN Magazine, Stoli, TABASCO brand, and TIGI.

About The BMF Media Group:

The BMF Media Group is a highly creative New York City-based strategic firm specializing in custom music, entertainment and out-of-the-box branding campaigns that create buzz and launch products to today's hard to reach tastemakers and influencers. Its clever contributions to event marketing stem from several similar events in the past such as The Chrysler Studio at Sundance, Blondie's Rock 'n Roll Hall of Fame Induction Party and most recently Amnesty International's "Make Some Noise" benefit concert. The BMF Media Group has worked with numerous entertainment clients and brands such as ck IN2U, Hard Rock Hotels, BLENDER Magazine, Sirius Satellite Radio, International Music Feed, Metromix.com, China Grill, Cafe Bustelo, RHOTO V and BMI.

About Hard Rock Hotel Chicago:

Located on Chicago's famous Michigan Avenue, Hard Rock Hotel Chicago gives its guests a hotel experience unlike any other with their combination of rich architectural legacy and contemporary amenities. Hard Rock Hotel Chicago is one of Hard Rock International's only urban locations under its umbrella of 127 Hard Rock Cafes and 11 Hotels/Casinos in 52 countries, making Hard Rock International one of the world's most globally recognized brands. For more information on Hard Rock Hotel Chicago or the "Hard Rock, Soft Spot" program, visit www.hardrockhotelchicago.com or call 1-800-818-0556.

For media inquiries regarding the Music Lounge please contact:

Sasa Nikolic / Fingerprint Communications / 212.338.9800 / Sasa@fingerprintcom.net

Erica Gianchetti / Fingerprint Communications / 212.338.9800 / Erica@fingerprintcom.net

For media inquiries regarding Hard Rock Hotel Chicago please contact:

Kathleen Henson / Henson Consulting, Inc. / 630.315.2960 / Kathleen@hensonconsulting.com

Daniel Hernandez / Dan Klores Communications / 212.981.5278 / Daniel_Hernandez@dkcnews.com

Source: Hard Rock International

CONTACT: Media inquiries regarding the Music Lounge: Sasa Nikolic,
Fingerprint Communications, +1-212-338-9800, Sasa@fingerprintcom.net, or Erica
Gianchetti, Fingerprint Communications, +1-212.338.9800,
Erica@fingerprintcom.net; Media inquiries regarding Hard Rock Hotel Chicago
please contact: Kathleen Henson, Henson Consulting, Inc., +1-630-315-2960,
Kathleen@hensonconsulting.com, or Daniel Hernandez, Dan Klores Communications,
+1-212-981-5278, Daniel_Hernandez@dkcnews.com

Web Site: http://www.hardrockhotelchicago.com/

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