Style, Meet Sound: Fashion Leader Roxy and Audio Innovator JBL Launch Co-branded Portable Audio Products at Roxy Jam in Biarritz

Style, Meet Sound: Fashion Leader Roxy and Audio Innovator JBL Launch Co-branded Portable Audio Products at Roxy Jam in Biarritz

BIARRITZ, France, July 13/PRNewswire/ -- JBL and Roxy, a brand of Quiksilver Inc., today unveil a line of
co-created portable audio products targeted at the youth market. Tailored
specifically for the surf and mountain casual lifestyle, the series of
multimedia products will start with the introduction of a headphone line to
be launched at Roxy Jam, the surf, music and art festival in Biarritz that
started on Friday July 10. The headphones featuring ear-buds (Reference 230),
on-ear DJ style headphones (Reference 430) and an in-ear model with
microphone for use with mobile phones (Reference 250), are slated to hit
stores across Europe this month, introducing the idea of "Style, meet Sound".

The Reference 230 ear buds utilize a closed-back design that enables
listeners to block outside noise while listening to their music.

The Reference 250 in-ear headphones' semi-open-back design features an
inline book-style microphone for answering phone calls with just one push of
a button.

Reference 430 over-the-ear headphones help minimize ambient noise, and
isolate sound so that music fans can enjoy their tunes the way they're
intended to be heard. Clear highs and distortion-free lows come standard with
these special-edition headphones.

All headphones come with an exclusive matching carrying purse so
fashionable girls can be stylish everywhere they go.

The products will fuse Roxy's fashion-forward designs with JBL's
reputation as a sound pioneer to create a collection that is lightweight,
compact and easy to carry. Bright pops of green, blue, pink and orange hues
harness the fun elements of music, while the superior technology speaks to
the importance of high-quality sounding tunes. The collection will be sold
online at http://www.roxy.com and through chains across Europe. All designs
are lightweight and easy to carry, perfect for the jet-setting, music-loving
fashionista. The collection features affordable price points that allow girls
to express themselves in style while enjoying the best sound technology.

"Music is such a huge part of any girl's life. It's what drives you in
competition; it's what brings back memories of a certain place or a certain
event. Listening to your music with great sound technology makes all the
difference," says Maritxu Darrigrand, Marketing Director of Roxy Europe.
"Together with JBL we are creating a market for branded multimedia
accessories, and from the beginning we needed to have the best audio
equipment underlying our designs to bring that vision to light."

"With this partnership, JBL is expanding the reach of the brand by
delivering superior lifestyle products to a new audience of young women whose
lives are a confluence of fashion, music and adventure," states Susan Paley,
director of business development for JBL. "Designed by women, for women, the
first run of the JBL/Roxy co-branded products are just the beginning. Both
companies are committed to providing young women products that inspire them,
allowing them to express themselves through the personal and shared
experience of music."

About Roxy

Roxy is a brand of Quiksilver, Inc. (NYSE: ZQK), the world's leading
outdoor sports lifestyle company, which designs, produces and distributes a
diversified mix of branded apparel, wintersports equipment, footwear,
accessories and related products. The Company's apparel and footwear brands
represent a casual lifestyle for young-minded people that connect with its
boardriding culture and heritage.

The reputation of Quiksilver's brands is based on different outdoor
sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous
with the heritage and culture of surfing, skateboarding and snowboarding, and
its beach and water oriented swimwear brands include Raisins, Radio Fiji and
Leilani. The Company continues to make snowboarding equipment under its DC,
Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company's products are sold in over 90 countries in a wide range of
distribution, including surf shops, skate shops, snow shops, its proprietary
Boardriders Club shops and other company-owned retail stores, other specialty
stores and select department stores. Quiksilver's corporate and Americas'
headquarters are in Huntington Beach, California, while its European
headquarters are in St. Jean de Luz, France, and its Asia/Pacific
headquarters are in Torquay, Australia.

About JBL

JBL is a unit of Harman International Industries, Incorporated
(http://www.harman.com). Harman International designs, manufactures and
markets a wide range of audio and infotainment products for the automotive,
consumer and professional markets, and maintains a strong presence in the
Americas, Europe and Asia, employing more than 11,000 people worldwide. The
Harman International family of brands includes AKG(R), Audioaccess(R),
Becker(R), BSS(R), Crown(R), dbx(R), DigiTech(R), Harman Kardon(R),
Infinity(R), JBL(R), Lexicon(R), Mark Levinson(R), Revel(R), QNX(R),
Soundcraft(R) and Studer(R). Harman International's stock is traded on the
New York Stock Exchange under the symbol "NYSE: HAR."

JBL, AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon,
Infinity, Lexicon, Mark Levinson, QNX, Revel, Soundcraft and Studer are
registered trademarks of Harman International Industries, Incorporated. Duet
is a trademark of Harman International Industries, Incorporated.

Visit us at the Roxy Jam!

Members of the media are welcome to join Roxy and JBL at the Roxy Jam,
July 10th - 14th in Biarritz. For more information please find contact
details below.

Download pictures in high resolution on http://www.roxy-press.com, go to
File Fall/Winter. Username: roxy, password: roxypress

Source: JBL

Roxy, Marie-Aurelie Duche, Marie-aurelie.duche@quicksilver-europe.com, +33-634-110-265. JBL/Harman Consumer, Ashley Douglas, Ashley.douglas@harman.com, +31-646-210-196. Edelman, Ellen Bruens, Ellen.bruens@edelman.com, +31-20-3010-980

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