SRS Labs Adds Auto-Genre Detection to Its Popular iWOW Premium Plug-in for iTunes

SRS Labs Adds Auto-Genre Detection to Its Popular iWOW Premium Plug-in for iTunes

SRS iWOW Premium for iTunes Upgrade Free to All Version 3.0 Users, and $9.99 for Previous Version Users

SANTA ANA, Calif., July 8 /PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has released SRS iWOW Premium for iTunes version 3.1, a significant update to its popular iWOW Premium plug-in for iTunes that adds auto-genre detection, a feature that automatically adjusts iWOW to optimize the sound based upon the genre of music being played. SRS iWOW Premium 3.1 is a free update for iWOW Premium 3.0 users, while users of previous versions of iWOW can upgrade for $9.99 at SRS' Web site.

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"We are pleased to announce the latest update to SRS iWOW Premium for iTunes," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "We listen closely to the feedback our users provide and our goal is to delight our customers with this iTunes sound enhancing plug-in. With the addition of auto-genre detection feature to iWOW Premium 3.1, we are confident that we've advanced our award-winning iWOW plug-in with a significant step forward."

The new auto-genre detect feature provides a seamless means for ensuring that a user's music collection always sounds its best. While an iTunes music library or personal playlists is playing, the SRS iTunes plug-in intuitively recognizes each song's specific genre and adjusts its playback settings accordingly.

SRS iWOW(TM) Premium is an advanced software plug-in for iTunes that provides the ultimate listening experience for music, movies and podcasts over headphones, desktop or laptop speakers. Patented solutions in iWOW Premium greatly improve the playback of audio by creating an expansive sound stage that puts the listener in the center of the performance. iWOW Premium also restores audio cues that are buried in the original source material so music and videos files sound more natural and detailed. iWOW Premium also offers a theater-like 5.1 surround sound experience when watching DVDs or other multichannel content over headphones or external speakers. The highly intuitive and aesthetically designed iWOW Premium user interface provides users with easy-to-use presets and a stylish graphical representation of their music.

SRS iWOW Premium for iTunes is available as a free update for all current version 3.0 users, and is available for those users currently enjoy previous iWOW version for $9.99 at http://tinyurl.com/SRSiWOWUPDATE. To purchase the software or download a free 15-day trial, please visit: http://tinyurl.com/SRSiWOWPremium.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact:
Michael Bingham, PR Manager
949-442-5582
michaelb@srslabs.com
Twitter: @SRSLabs

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Source: SRS Labs

CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com

Web Site: http://www.srslabs.com/

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