The Max Cure Foundation Announces Its First Charity Benefit: The 'Roar for a Cure' Carnival to Be Held on Saturday, August 22, 2009

The Max Cure Foundation Announces Its First Charity Benefit: The 'Roar for a Cure' Carnival to Be Held on Saturday, August 22, 2009

East Hampton Carnival And Family Fun Day Features Celebrity Guests And A Live Performance By Pop Music Group Push Play Event Proceeds To Benefit Three Cancer Causes: The Max Cure Fund, Katy's Courage Fund And The T.J. Martell Foundation

EAST HAMPTON, N.Y., July 8 /PRNewswire-USNewswire/ -- The Max Cure Foundation -- a non-profit organization whose mission is to fund pediatric cancer causes -- announced today its first charity benefit, the first annual "Roar for a Cure" Carnival and family fun day, to take place on Saturday, August 22, from 2:00 - 6:00 p.m. (rain date: Sunday, August 23) on the grounds of the East Hampton Indoor Tennis Club, 175 Daniels Hole Road, East Hampton, N.Y. The outdoor event will have fun-filled activities for adults and kids of all ages. Highlights include: games; inflatables; prizes; food and beverages; raffles; auctions; face painting; balloon artists; gift bags; celebrity guests (to be announced); a live performance by pop music sensation Push Play; and more.

Push Play, one of the hottest new music groups in the area who consistently pack venues, will preview songs from "Found," their forthcoming album.

Tickets to the "Roar for a Cure" Carnival may be purchased in advance through The Max Cure Foundation website (www.maxcurefoundation.org) or by phone: 631-949-4160. Proceeds from the event will benefit The Max Cure Fund For Pediatric Cancer Research at Memorial Sloan-Kettering Cancer Center, dedicated to researching pediatric cancers, improving treatments and finding cures that will save children's lives; The T.J. Martell Foundation, for Leukemia, Cancer and AIDS research; and Katy's Courage Fund, which financially assists in the care of 10-year-old Katy Stewart from Sag Harbor, N.Y., as she and her family battle her rare form of liver cancer.

"On behalf of my son Max, my family and The Max Cure Foundation, we are thrilled to announce our first benefit event, the 'Roar for a Cure' Carnival and family fun day," said David Plotkin, president of The Max Cure Foundation. "It is certain to be an exciting and memorable afternoon that will be benefiting three very worthwhile causes."

A "Family Package" admits a family of four for $200; adult tickets are $100 each. The admission price includes unlimited food and drinks, all carnival activities, the Push Play concert and parking. A significant portion of the ticket price and event contributions will be tax deductible. Additional information about the event is available at The Max Cure Foundation website (www.maxcurefoundation.org).

The "Roar for a Cure" Carnival brings together the efforts of two New York-area families valiantly fighting pediatric cancer, the Plotkins and the Stewarts. Six-year-old Max Plotkin, from Manhattan and Amagansett, is the inspiration behind both The Max Cure Foundation and The Max Cure Fund. Diagnosed with an extremely rare form of B-cell Lymphoma two years ago, Max continues to hold his cancer at bay with strength beyond his years. Ten-year-old Katy Stewart, from Sag Harbor, learned that she has a rare and potentially lethal form of liver cancer earlier this year. Both children are receiving care at Memorial Sloan-Kettering Cancer Center in New York City.

ABOUT THE MAX CURE FOUNDATION

The Max Cure Foundation is a non-profit organization founded in 2008 whose mission is to fund pediatric cancer causes. The Foundation was established by the Plotkin family in honor of Maxwell Grant Plotkin, who, in May 2007 at age four, was diagnosed with an extremely rare form of B-cell Lymphoma and continues to bravely fight his disease and inspire others to rise above adversity. For more information about The Max Cure Foundation, go to: www.maxcurefoundation.org.

ABOUT THE MAX CURE FUND FOR PEDIATRIC CANCER RESEARCH

The Max Cure Fund For Pediatric Cancer Research, at Memorial Sloan-Kettering Cancer Center (MSKCC) in New York City, is dedicated to researching pediatric cancers, improving treatments and finding cures that will save children's lives. The primary mission of The Max Cure Fund is to raise $5 million to underwrite the establishment of a research laboratory at MSKCC in the Department of Pediatrics. The lab will be devoted to researching, treating and curing childhood cancers. The Max Cure Fund was established in June 2007 by the Plotkin family, in honor of Maxwell Grant Plotkin, who was diagnosed with cancer on May 2, 2007 -- one day before his fourth birthday. Eight days later, they learned Max's cancer was an extremely rare form of B-Cell Lymphoma. It is every parent's worst nightmare. Max's cancer was so rare that doctors at MSKCC, one of the premier cancer treatment facilities in the world, had never seen it before. To complicate matters, it wasn't a straight-forward case. The cancer had spread and the oncologists were blunt. Without the proper immediate treatment, the consequences would be devastating. Without delay, Max started a two-year protocol of intense chemotherapy at MSKCC, where he continues in its care and where Max's family founded The Max Cure Fund. The Max Cure Fund For Pediatric Cancer Research has already raised hundreds of thousands of dollars towards its goal and has been honored by organizations including Memorial Sloan-Kettering Cancer Center and The New York Rangers at Madison Square Garden. For more information about The Max Cure Fund, visit: www.maxcurefund.org.

ABOUT MEMORIAL SLOAN-KETTERING CANCER CENTER

Memorial Sloan-Kettering Cancer Center is the world's oldest and largest private institution devoted to prevention, patient care, research and education in cancer. Its scientists and clinicians generate innovative approaches to better understand, diagnose and treat cancer. Its specialists are leaders in biomedical research and in translating the latest research to advance the standard of cancer care worldwide. For more information, go to: www.mskcc.org.

ABOUT KATY'S COURAGE FUND

Katy Stewart is ten years old and lives with her family in Sag Harbor, N.Y. She is the daughter of two Eastern Long Island educators -- Jim, a teacher and wrestling, soccer and tennis coach at East Hampton High School; and Brigid, assistant principal at Montauk Public School. Their lives were forever changed on the night of April 3, 2009, when Katy awoke at a slumber party with excruciating stomach pains. She was raced to the emergency room at Southampton Hospital. By late morning, she and her family were on their way to Stony Brook Hospital where she had a CAT scan. The scan revealed a tumor on her liver. Biopsy results were reported one week later -- the tumor was malignant. She had Hepatoblastoma, a rare liver cancer. Katy is currently undergoing treatment at Memorial Sloan-Kettering Cancer Center in New York City, where she is courageously fighting her cancer. The mission of Katy's Courage Fund is to assist the Stewart family with their financial needs while caring for Katy as the family and Katy jointly battle this potentially lethal disease.

ABOUT THE T.J. MARTELL FOUNDATION

The T.J. Martell Foundation for Leukemia, Cancer and AIDS Research was founded in 1975 by music industry executive Tony Martell and his colleagues, in loving memory of his son, T.J., who died of leukemia. It is dedicated to raising funds for the innovative initial and ongoing research for improved treatments and cures for leukemia, cancer and AIDS. The Foundation has provided over $225 million dollars for research through a variety of events including concerts, gala awards dinners, family day activities, golf tournaments, wine dinners, and walk-a-thons. Research facilities funded by the foundation include T.J. Martell Memorial Laboratories at Mt. Sinai Medical Center in New York City, Children's Hospital Los Angeles, Frances Williams Preston Laboratories at the Vanderbilt-Ingram Cancer Center in Nashville, Columbia-Presbyterian Cancer Center, Massachusetts General Cancer Center and The Mayo Clinic. This year marks the 34th anniversary for the T.J. Martell Foundation. For more information on T.J. Martell Foundation events or the foundation in general, please view: www.TJMartellFoundation.org.

ABOUT PUSH PLAY

Pop rock band Push Play, from Long Island, N.Y., is quickly becoming one of the music industry's most sought-after talents. Push Play's online presence and their recent U.S. tour stops have brought them fervent fans throughout the country. The band's colorful edge has made them a household name in the New York area, where they routinely sell out their shows. Push Play have been featured in publications including The New York Times, Newsday, Tiger Beat, J-14 and Pop Star! magazine and have appeared on MTV's TRL and in the Macy's Thanksgiving Day Parade. They have performed in concert with Miley Cyrus and alongside such groups as No Doubt and Fall Out Boy. Their MySpace page (www.myspace.com/pushplayrox) has received over five million plays and as many profile views to date and their first single off their new album Midnight Romeo is already playing on national radio. Push Play's next album, Found, is due out in late September 2009.

Source: The Max Cure Foundation

CONTACT: Lisa Rose, +1-310-600-5095, press@maxcurefoundation.org, or
Wendy Hirschhorn, +1-212-826-8790, wendyhi@nyc.rr.com, both for The Max Cure
Foundation and The Max Cure Fund For Pediatric Cancer Research; or Tas
Steiner, +1-323-857-6700, tas@tspr-la.com, for Push Play

Web Site: http://www.maxcurefoundation.org/
http://www.maxcurefund.org/
http://www.mskcc.org/
http://www.tjmartellfoundation.org/
http://www.myspace.com/

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