Serbia Broadband (SBB) Boosts the Total TV Platform With New Capacity at Eutelsat 16 Degrees East Video Neighbourhood

Serbia Broadband (SBB) Boosts the Total TV Platform With New Capacity at Eutelsat 16 Degrees East Video Neighbourhood

PARIS, July 13/PRNewswire-FirstCall/ -- Serbia Broadband (SBB) today announced the expansion of its
Total TV platform with new multi-year contracts concluded with Eutelsat
Communications (Euronext Paris: ETL) for two transponders at its 16 degrees
video neighbourhood. SBB and Eutelsat have also agreed on the long-term
extension of contracts for the two transponders already used since 2006 to
broadcast Total TV from Eutelsat's specialist video neighbourhood for central
European digital TV markets.

The boost to digital broadcasting in central Europe has been
made possible by Eutelsat's decision to significantly increase capacity at 16
degrees East. In addition to the W2 satellite, 16 degrees East now hosts the
EUROBIRD(TM) 16 satellite which was redeployed from 7 degrees West. Both
satellites at 16 degrees East offer high-power coverage of Europe, enabling
Direct-to-Home reception with small antennas. Both satellites are also
equipped with steerable beams which are oriented to serve video clients
operating in Indian Ocean islands.

SBB's additional capacity will be used to support a number of
new channels in all of Total TV's markets, including Cinemax 2, MGM,
Discovery ID, Disney and two new channels from Pink Media Company. It will
also support expansion to additional regional markets including Macedonia, as
well as further improve signal quality. Channels are uplinked from the
company's own teleport in Belgrade and the new teleport facility operated by
STN near the Slovenian capital, Ljubljana.

Commenting on the new capacity, Dragan Solak CEO of SBB said:
"In a very short time Total TV has become the leading DTH platform in the
Adriatic region, covering five countries, with an additional country to be
added shortly. Aggressive organic growth of the business is based on superior
content combined with the best technology. From the very beginning, Eutelsat
has been one of the cornerstones of our success and I am happy to see it will
remain so in the future. This new capacity extension and the further launch
of Eutelsat's W3B satellite will ensure that the planned development of Total
TV in the region as well as improvements in our content offer are properly
supported."

Olivier Millies-Lacroix, Eutelsat Commercial Director said:
"Providing video clients using our 16 degrees East neighbourhood with room
for growth on the long-term is a key objective for Eutelsat. EUROBIRD(TM)
16's arrival at this position to join W2 is the first step in our plan for
significant expansion at our premium neighbourhood for television markets in
central European and Indian Ocean islands. It will be followed in the middle
of 2010 by the launch of W3B which will inject further capacity and scope for
growth. We are delighted to support Total TV's expansion and its ambition to
deliver exceptional choice and quality to its clients."

For more information from SBB and TOTAL TV

http://www.sbb.rs and http://www.totaltv.tv

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 27
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in
terms of revenues. At 31 December 2008, Eutelsat's satellites were
broadcasting 3,200 television channels and 1,100 radio stations. More than
1,100 channels broadcast via its HOT BIRD(TM) video neighbourhood at 13
degrees East which serves over 120 million cable and satellite homes in
Europe, the Middle East and North Africa. The Group's satellites also serve a
wide range of fixed and mobile telecommunications services, TV contribution
markets, corporate networks, and broadband markets for Internet Service
Providers and for transport, maritime and in-flight markets. Eutelsat's
broadband subsidiary, Skylogic, markets and operates services through
teleports in France and Italy that serve enterprises, local communities,
government agencies and aid organisations in Europe, Africa, Asia and the
Americas. Headquartered in Paris, Eutelsat and its subsidiaries employ 591
commercial, technical and operational experts from 28 countries.

http://www.eutelsat.com

For further information

Press
Vanessa O'Connor
Tel: +33-1-53-98-38-88
voconnor@eutelsat.fr

Frederique Gautier
Tel: +33-1-53-98-38-88
fgautier@eutelsat.fr

Investors
Gilles Janvier
Tel: +33-1-53-98-35-30
investors@eutelsat-communications.com

Source: Eutelsat Communications

For further information: Press, Vanessa O'Connor, Tel: +33-1-53-98-38-88, voconnor@eutelsat.fr. Frederique Gautier, Tel: +33-1-53-98-38-88, fgautier@eutelsat.fr. Investors, Gilles Janvier, Tel: +33-1-53-98-35-30, investors@eutelsat-communications.com

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