Rentrak Expands Its Television Network Client Roster With Home Shopping Network Deal

Rentrak Expands Its Television Network Client Roster With Home Shopping Network Deal

Rentrak's TV Essentials Service Provides HSN with Second-by-Second Viewer Activity and Competitor Analysis

PORTLAND, Ore., July 13 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced a linear television measurement agreement with Home Shopping Network (HSN), an interactive lifestyle network and retail destination, to provide detail of viewership the network has never had access to before.

TV Essentials will enable HSN to evaluate a combination of programming and on-air talent appeal while overlaying purchase trend data to help better leverage programming to maximize product sales. HSN, a multi-channel retailer with strong direct-to-consumer expertise, will also be able to see how their competition is performing and how an audience flows from the competition to HSN telecasts.

"In addition to providing the most comprehensive television data available, the TV Essentials service will help us to sync our programming with consumer purchase patterns in order for HSN to remain a leading merchandise network," said Bill Brand, Executive Vice President of Programming, Marketing and Business Development, Home Shopping Network.

"Rentrak's TV Essentials service provides second-by-second viewing patterns for networks and program telecasts which is an indispensable research tool for networks like HSN in order to understand the content that resonates most with their consumers," said Carol Hinnant, senior vice president of Business Development, Advanced Media and Information (AMI) division at Rentrak Corporation. "We look forward to working with HSN in order to provide greater insight for the network's programming decisions."

Rentrak's TV Essentials service processes data from more than ten million set top boxes from cable, satellite and telco providers to help advertising agencies, networks and local stations make business decisions to drive increased revenue. Features of TV Essentials include reports on audience flow, audience retention, day-part analysis, and series/title comparison summarized at a national or market level.

About TV Essentials®

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, for Rentrak
Corporation

Web Site: http://www.rentrak.com/

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