ITVFest Signs on With Unicorn Media

ITVFest Signs on With Unicorn Media

Independent TV Film Festival to Broadcast Awards Ceremony Worldwide

TEMPE, Ariz., July 14 /PRNewswire-USNewswire/ -- Unicorn Media, Inc., a recognized leader in cloud-based services providing end-to-end solutions focused on the media and IP publishing industries, has signed on to provide its UMedia player services platform for The Independent Television Festival (ITVFest), a festival for independently produced, original and innovative television pilots and webseries.

Established in 2006 with a mission of altering the way the industry views television production, ITVFest in its inaugural year drew nearly 5,000 industry audience members, giving them the opportunity to experience the finest in independent television. Now with the addition of Unicorn's UMedia Player Services, ITVFest will broadcast entries of this year's festival, being held July 31 - August 6.

UMedia Player Services allows media clients to display content on a scalable, highly customizable embeddable player. UMedia Player Services also offers a variety of value-added features to further enhance the viewing experience. Features on the menu level include Share, Embed, Email, Content Details, Thumbnail Dropdowns, Queue, as well as search capabilities that enable the user to build a playlist within the player. In addition to the player features, clients also benefit from detailed and targeted analytics and reporting features.

According to ITVFest Executive Director AJ Tesler, "We are ecstatic about our partnership with Unicorn Media. This year we really wanted to provide an online platform that showcases the incredible work submitted to the festival. Unicorn Media gives us the ability to manage our submissions using an extremely intuitive content management system as well as delivering our pilots online in a high quality format long after the festival is over."

"Unicorn Media's ability to publish content online in a timely manner, as well as our unmatched ability to provide insight into content consumption and end user behavior, was crucial in ITVFest's selection process. The iTV Festival is an international event with compelling content, a global audience and a recognized name. It's an honor to be chosen as the engine behind the delivery of that content," says Sean Gilliam, Unicorn Media SVP and GM, Platform Services. says Sean Gilliam, Unicorn Media SVP and GM, Platform Services.

About ITVFest

ITVFest was established in 2006 with the mission of altering the way the industry views television production by exploring creativity that goes into independent production. ITVFest proved that the world of successful independent production is not merely limited to the silver screen and has quickly evolved as a viable platform in which directors, writers and producers can showcase their original visions for the small screen.

At ITVFest, creative people can not only showcase their work, but also gain notoriety and opportunity through their independent television efforts. Pilotmakers showcased at ITVFest have gone on to get script deals with NBC, web deals with atomfilms.com, development deals at Leverage and Starz!, representation from UTA, 3 Arts and others and much more.

Now in it's fourth year, ITVFest continues to serve as a catalyst for change in the television industry. For more information, visit http://www.itvfest.org/.

About Unicorn Media Inc.

Unicorn Media is a recognized leader in cloud-based services, providing end-to-end solutions focused on the media and IP publishing industries. By leveraging a globally-distributed application infrastructure, Unicorn empowers customers to improve efficiencies, control costs, and gain a competitive analytical advantage.

Unicorn Media was founded by digital content distribution infrastructure experts and is positioned to deliver massive amounts of content with the ultimate viewing and listening experience. Headquartered in Tempe, AZ, Unicorn Media Inc. has offices in Los Angeles, San Francisco, Chicago and London. Unicorn Media is a privately held, self-funded company. For additional information, visit http://www.unicornmedia.com/.

Source: Unicorn Media, Inc.

CONTACT: Jane Gordon of Gordon Creative Associates, +1-602-541-5040,
jane@unicornmedia.com, for Unicorn Media, Inc.

Web Site: http://www.unicornmedia.com/

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