Fluid Music Canada's Trusonic(R) Chosen to be Provider of Music and Messaging to Office Depot Retail Store Locations in the U.S.
Fluid Music Canada's Trusonic(R) Chosen to be Provider of Music and Messaging to Office Depot Retail Store Locations in the U.S.
LA JOLLA, Calif., July 14 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retailers, today announced that Office Depot (NYSE: ODP), a leading global provider of office products and services, will deploy Trusonic's in-store music and messaging solution in all of the Company's 1,100+ U.S. based retail store locations during the third quarter of 2009.
Office Depot will utilize Trusonic's unrivalled in-store messaging functionality to directly upload, schedule, and report on effectiveness of messaging on a daily, store-specific basis. Using Trusonic's messaging solution, Office Depot will be able to highlight special events, announce sales, promote contests, conduct training and more. Additionally, Office Depot will enjoy great value by drawing on Trusonic's deep catalogue of genre-specific independent artists.
"Trusonic's technology and pinpoint messaging capabilities attracted us to their platform," said Chuck Rubin, President of North American Retail for Office Depot. "Not only will we be able to better communicate with our customers both in the store and on the phone, we found Trusonic's value proposition to be highly compelling."
Lorne Abony, Chief Executive Officer of Trusonic, said, "We are delighted to be partnering with a retailer of the size and stature of Office Depot and look forward to working closely with them on their deployment. We believe that Trusonic's control and customization over the in-store experience has applicability to all major retailers, and today's announcement is a strong endorsement of our technology."
About Trusonic
As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in more than 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed ("Independent") Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of more than 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information, visit: www.trusonic.com or email Mark Elfenbein at mark@trusonic.com.
About Office Depot
Every day, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,604 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $4.6 billion e-commerce operation. Office Depot has annual sales of approximately $14.5 billion, and employs about 42,000 associates around the world. The Company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 48 countries.
Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com/.
Source: Fluid Music Canada's Trusonic, Inc.
CONTACT: Melissa Perlman of Office Depot, +1-561-438-0704,
melissa.perlman@officedepot.com; or Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878
Web Site: http://www.trusonic.com/
http://mediarelations.officedepot.com/
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