Digonex(R) and The Orchard Partner to Extend Dynamic Pricing for Digital Downloads

Digonex(R) and The Orchard Partner to Extend Dynamic Pricing for Digital Downloads

Digital Entertainment Leader Pioneers Dynamic Pricing in Online Retail Stores

INDIANAPOLIS, July 27 /PRNewswire/ -- Digonex Technologies, Inc. announced today that it has partnered with The Orchard (NASDAQ:ORCD) to offer dynamic pricing beginning with a select group of albums and tracks from the company's vast catalog. The company will use Digonex's patented DigitalOnlineExchange(TM) (DOE) platform, a dynamic commerce engine that systematically changes prices based upon econometric and behavioral principles to dynamically price digital downloads for The Orchard.

"We believe that dynamic pricing has the potential to positively impact our clients and the digital media industry as a whole, and change the way online retailers and consumers approach selling and purchasing," said Prashant Bahadur, Vice President of Retail Marketing of The Orchard. "We're looking forward to deploying Digonex's DOE platform to help optimize our prices."

Honored as one of North America's fastest-growing companies by Deloitte LLP and a recognized innovator in digital media, The Orchard is a comprehensive entertainment solutions provider focused on building and monetizing audiences for its clients. Continuously identifying the "sweet spot" where prices follow perceived market value, DOE generates maximum economic return for clients while providing fair prices to consumers.

"We are excited to be working with The Orchard, one of the true leaders in the digital media industry," said Jan Eglen, Ph.D., CEO of Digonex Technologies. "In addition to their amazing catalog, The Orchard's innovative approach to marketing and selling music makes them a unique partner to demonstrate the potential of dynamic pricing to maximize how much artist and labels make from sales of their music."

The Digonex DOE pricing platform is flexible enough to perform in almost any market and easily and securely integrates into any client system. Adapting to a growing market opportunity, the company has evolved the pricing platform into a flexible, portable technology designed to meet the growing market demand for dynamic pricing infrastructures.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention, and maximize revenue. DigitalOnlineExchange (DOE) the Digonex flagship product offers a pioneering approach to the complex challenge of product pricing. This innovative pricing solution continuously collects purchase pattern data to price goods and services optimally and automatically. Using DOE saves time and resources, mitigates the risk of human error, and makes pricing a manageable and market-based process. DOE operates as Software as a Service (SaaS).

About The Orchard(R)

The Orchard (NASDAQ:ORCD) is a full service business partner for entertainment companies, music labels, recording artists and songwriters, film studios, and producers. Founded in 1997, the company drives sales across its retail network of more than 600 digital storefronts and mobile carriers in 59 countries. Headquartered in New York and London, with operations in 27 markets around the world, The Orchard offers a comprehensive suite of services focused on customized marketing and promotions, social media, sales development, and technology. An industry pioneer and continued innovator in digital media services, The Orchard fosters creativity and independence. For further information please visit www.theorchard.com

Source: Digonex Technologies, Inc.

CONTACT: Chris Pohl, for Digonex, +1-317-638-4150, Ext. 222,
chrisp@digonex.com

Web Site: http://www.theorchard.com/

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