David Klein Joins OTX's Television Group

David Klein Joins OTX's Television Group

LOS ANGELES, July 1 /PRNewswire/ -- OTX, the global consumer research and consulting firm known for developing innovative research methodologies, today announced that David Klein joined the company as a Senior Vice President in the firm's highly regarded TV Entertainment group.

Mr. Klein, who will report to OTX Senior Vice President Aaron Paquette, becomes part of a team responsible for the continued growth and success of OTX's leading syndicated television tracking product, TV Dailies. Additionally, his extensive research industry experience with notable entertainment brands will help strengthen OTX's services in program testing, brand health tracking and its cutting-edge pre-testing product, AdCEP(TM).

Prior to OTX, Mr. Klein spent 15+ years in the research industry, including senior management positions at Centris, TNS, ASI and The Dohring Company, working with a number of leading media and entertainment brands including Scripps, MTV Networks, NBC, DIRECTV, Fox Entertainment, Google, Time Warner Cable, Comcast and The Weather Channel. He has deep and relevant experience with program testing, ad/copy testing, audience measurement, multiplatform viewing and distribution - across traditional and emerging platforms.

"David is an early adopter of web-based research tools, as alternatives to conventional methodologies, which makes him a great fit with OTX's culture of innovation," said Bruce Friend, President, OTX Client Development. "He is immersed in the challenges and opportunities our TV/Entertainment clients face, and will be another valuable asset we offer to aid and guide their brand, content and distribution initiatives."

Mr. Klein will be based in OTX's Los Angeles headquarters.

About OTX:

OTX (www.otxresearch.com) is a global consumer research and consulting firm specializing in innovative, cutting edge research products and analysis for the marketing, entertainment and advertising communities. OTX's range of approaches, products and services leverage technological expertise with extensive traditional marketing and advertising research experience to uncover deeper and more profound consumer insights. This unique suite of state-of-the-art products and services reach and engage today's digitally-driven global consumer more effectively, and yield more relevant and honest data. In just eight years OTX has become the 18th largest research agency in the U.S. (24th largest globally) with offices in London, Los Angeles, New York, Cincinnati, Miami, and Chicago with strategic partners in Germany, Russia, Japan, Australia, and Mexico. OTX is on Facebook (http://bit.ly/Facebook-OTX) and Twitter (http://twitter.com/otxresearch).

OTX Media Contact:
Tom Harbeck
212-524-8231
tharbeck@otxresearch.com

Source: OTX Research

CONTACT: Tom Harbeck of OTX, +1-212-524-8231, tharbeck@otxresearch.com

Web Site: http://www.otxresearch.com/

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