Comedy Director Steve Carr Joins The Institute for the Development of Enhanced Perceptual Awareness

Comedy Director Steve Carr Joins The Institute for the Development of Enhanced Perceptual Awareness

VENICE, Calif., July 20 /PRNewswire/ -- Comedy film director Steve Carr has joined The Institute for the Development of Enhanced Perceptual Awareness (The Institute). The announcement was made today by The Institute's Co-Founder and CEO Scott Gardenhour.

"Steve is widely known for his immense talent in directing comedy and his great story-telling ability," said Gardenhour. "That reputation along with his vast experience directing for different media, including memorable music videos and commercial spots, make him a perfect fit for The Institute."

Carr began his creative career in the visual arts as an illustrator and painter. Shortly after graduating from Manhattan's School of Visual Arts he convinced Def Jam Records founder Russell Simmons to hire Carr's fledging company to design all of Def Jam's album artwork. His design work proved to be a huge success in the hip hop world, and it wasn't long before artists began seeking him out to direct their music videos. He went on to win MTV and Billboard Music Awards for videos he created and directed with artists like Jay-Z, Red Man, Method Man, Public Enemy, Lauren Hill and Moby.

Based on his work in music videos, Carr made the jump to feature film directing in 2000 with "Next Friday" starring Ice Cube. Additionally, he directed "Daddy Day Care" and "Dr. Doolittle 2" starring Eddie Murphy, "Rebound" starring Martin Lawrence, and he executive produced and directed "Are We Done Yet?" starring Ice Cube. Carr's most recent theatrical release, "Paul Blart Mall Cop," starring Kevin James, earned over $180 million at the worldwide box office.

Carr has also directed popular television commercials for Sprite, starring basketball superstars Kobe Bryant and Tim Duncan, and rapper Missy Elliott. This week he just released a short entitled, "My Mother's Red Hat", on FUNNYORDIE.com, featuring Alicia Silverstone and Alanis Morissette. The short has already created a ton of buzz and can be found at the link below.

http://www.funnyordie.com/videos/b080b3abab/my-mother-s-red-hat-w-alicia-s ilverstone-alanis-morissette

"It's exciting for me to join a company with such a diverse group of talented directors, one led by an energized team of producers who understand my passion and vision," says Carr.

ABOUT THE INSTITUTE

The Institute for the Development of Enhanced Perceptual Awareness is a multi-dimensional media company with the philosophy of brand science meets great storytelling. Based in Venice, CA, The Institute fuses the logistics and production values of feature film and television production with the demands of brand-driven marketing, to create memorable tailor-made campaigns for some of the world's largest companies.

Founded in 2001 by Co-Founders Scott Gardenhour and Michael Bay, The Institute is dedicated to creating the most innovative media and entertainment, no matter what the length, medium, or format. To do so, they have assembled an inter-disciplinary team of creative thinkers to develop emotionally engaging and entertaining content for TV commercials, the web, film, television, apps, games and beyond. In 2006, The Institute earned the coveted Emmy Award for its groundbreaking long-format commercial "Required Reading" produced for Hallmark and directed by The Institute's David Harner. In 1992 Gardenhour and Bay received the Palme d'Or Award at the International Advertising Film Festival in Cannes for Budweiser's "Polar Bears" spot. In 1994 they received two Gold Lion Awards for Miller Lite's "Big Lawyer Round-Up" & "Full Contact Golf," and the Gold Clio for Best of Show for the original 'Got Milk' Campaign, "Aaron Burr" & "Baby Cat."

The Institute has also created effective marketing & multi-media productions for Audi, Nike, Hallmark, Burger King, Wal-Mart, Toshiba, Chase Bank, LG, AT&T and many other brand leaders. Additionally, members of The Institute's creative team have produced and/or directed big screen blockbusters such as "Pearl Harbor," "Armageddon," "Coyote Ugly," "Jumper," "Transformers," and "Transformers: Revenge of the Fallen."

Availability: Interviews by phone or In-person in Los Angeles. Full bios and photos are available upon request.

Source: The Institute for the Development of Enhanced Perceptual Awareness

CONTACT: Beverly Visty-Doman, Dharmata Public Relations, office,
+1-310-216-7895, mobile, +1-213-706-9321, bdoman@dharmata.com

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