Visible Measures and Variety Debut Chart of Top Ten Online Film Trailers

Visible Measures and Variety Debut Chart of Top Ten Online Film Trailers

Partnership to showcase the week's most-viewed film trailers and related video content

BOSTON, July 20 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has entered into a partnership agreement with Variety, the premier source for entertainment news and analysis, to publish a weekly chart of the top-performing online film campaigns. The Top 10 Chart will be published each Friday on Variety.com. To view the current chart visit http://www.variety.com/index.asp?layout=chart_trailers.

"Online video is a critical part of the marketing mix for movie studios, and our Weekly Top Ten Online Film Trailers Chart helps reveal which upcoming films are driving the most interest in this highly competitive arena," said Variety publisher Brian Gott. "The Chart features a unique data set that will enable the industry to take a new, forward-looking view of the potential box office performance for upcoming films."

"Variety is the premier publication for the film industry and unparalleled leader in entertainment industry insider news," said Visible Measures founder and CEO Brian Shin. "Our goal in publishing this chart is to help the film industry better understand the effectiveness of online video film campaigns and their trailers and expand our relationships with the film studios and advertising agencies that serve them."

The Weekly Top Ten Online Film Trailers Chart will feature the most-viewed film campaigns of the week; films will be eligible for inclusion beginning 10 weeks prior to their official release. Films will be ranked weekly on a True Reach(TM) basis, a measure of the total audience that has been exposed to an online video film campaign. Besides weekly view counts, the Chart will include the film's title, distributor, number of weeks until official release, week-over-week incremental growth, weeks on the chart, and sample trailer. The data is sourced from the Visible Measures Viral Reach Database, a constantly-growing repository of data on more than 100 million videos from over 150 online video-sharing destinations.

About The Variety Group

Variety is the leading publication for entertainment news, recognized and respected throughout the world of show business. The Variety Group -- Daily Variety, Daily Variety Gotham, Weekly Variety, Variety.com, Video Business, Tradeshow Week, LA 411, Variety 411 -- are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE:RUK)(NYSE:and)(NYSE:ENL)

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com.

Contact:
Visible Measures
Matt Fiorentino
617-482-0222
mfiorentino@visiblemeasures.com

Source: Visible Measures

CONTACT: Matt Fiorentino of Visible Measures, +1-617-482-0222,
mfiorentino@visiblemeasures.com

Web Site: http://www.visiblemeasures.com/

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