Britney Spears Puts Candie's On Her 'Radar'

Britney Spears Puts Candie's On Her 'Radar'

BEHIND-THE-SCENES OF HER NEW MUSIC VIDEO AND CANDIE'S FALL TV & PRINT CAMPAIGN

NEW YORK, July 7 /PRNewswire/ -- International icon Britney Spears took to the polo field for her latest music video "Radar" and latest Candie's marketing campaign. The junior brand outfitted Spears for the video with apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores. Candie's will use footage from Britney's "Radar" music video for its fall television commercial which will debut later this summer, and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.

The music video and television commercial features Spears who becomes intrigued by a handsome player at a polo match who ultimately gets caught in her radar. On location in Santa Barbara at a private estate, complete with its own polo field and horse ranch, famed director, Dave Meyers, shot the TV commercial and fashion photographer, Matthew Rolston, shot the print ad campaign.

Commenting on her "Radar" video, Britney Spears stated, "I was so excited to wear Candie's in my 'Radar' video. I especially loved their jeans and cute dresses which were perfect for the theme of my video."

Spears also appeared in Candie's spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster. Britney is ranked as one of the best female recording artists in the United States with 32 million sold albums certified by the Recording Industry Association of America. As of November 2007, Spears has sold over 83 million records worldwide, making her one of the world's best-selling music artists.

B-ROLL: BEHIND-THE-SCENE'S FOOTAGE, SOUNDBITES, SIZZLE VIDEO & AD IMAGES

Online Media: Downloadable Behind-the-Scenes and Sizzle Video and Photo Stills Available on Tuesday, July 7 at 9:30am ET at: http://www.dogmatic.com/MNR/candieslovesbritney/

Broadcast Media: Three Satellite Feeds Available:
Feed 1: Tuesday, July 7th, 2009
10:45 AM - 11:00 AM, ET
Galaxy 28, Transponder 19, C-Band, DL Freq: 4080 (V)

Feed 2: Wednesday, July 8th, 2009
10:45 AM - 11:00 AM, ET
Galaxy 16, Transponder. 14, C-Band, DL Freq: 3980 (V)

Feed 3: Thursday, July 9th, 2009
1:45 PM - 2:00 PM, ET
Galaxy 16, Transponder 14, C-Band, DL Freq: 3980 (V)
For all feeds: Trouble #: 310.845.3800; Audio: 6.2/6.8

For hardcopy or more information, please contact:
Elana Gichon / Dogmatic, Inc. / 310.450.3884 / elana.gichon@dogmatic.com

Source: Iconix Brand Group

CONTACT: Elana Gichon of Dogmatic, Inc., +1-310-450-3884,
elana.gichon@dogmatic.com, for Iconix Brand Group

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