Big Brothers Big Sisters Video Wins National Recognition

Big Brothers Big Sisters Video Wins National Recognition

PHILADELPHIA, July 20 /PRNewswire/ -- Changing How Our Children Grow Up in America, the powerful opening video (http://www.bbbs.org/videos/Urgent_Relevant) for Big Brothers Big Sisters of America's 2008 National Conference, has received national recognition.

FMP, creator of visually-based business communications, picked up a 2009 Silver Telly Award for its production of the moving video. For 30 years, the Telly Awards have recognized the nation's best local, regional and cable television commercials and finest video, film and Web productions.

The winning Big Brothers Big Sisters video, narrated by children, portrays real challenges and temptations faced by the nearly 260,000 children served by the donor-supported volunteer organization -- those of single, low-income and/or incarcerated parents.

The production launched a major nationwide effort for Big Brothers Big Sisters' nearly 400 agencies to remind Americans of what the organization achieves. Independent research shows Big Brothers Big Sisters improves children's odds for succeeding in school and avoiding negative behaviors. A new "Adult Little" study conducted for the organization by Harris Interactive offers a glimpse at what happens when "Littles" become adults. They are more likely than their peers to have four-year degrees and household incomes of $75,000 or more. They also are more likely to have strong family relationships.

"It was a thrill for our team at FMP to work with Big Brothers Big Sisters and the young actors in our production to create a video that engages the emotions as well as the senses, and ultimately helps inspire people to support a great organization," said FMP Vice President, Creative Media Don Cox.

About FMP

FMP's talented staff designs visually-driven, creative content and integrated technology solutions that enable organizations to connect to their audiences anywhere in the world. With creative insight and proven technology, FMP is the ideal business communications partner, helping clients reach their goals in product marketing and demonstration; corporate communications; identity and branding; and training, education and orientation with effective, cost efficient solutions that leverage the latest in communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at www.fmpmedia.com.

About Big Brothers Big Sisters

Big Brothers Big Sisters helps vulnerable children beat the odds. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to improve children's odds for succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can change how children grow up in America by going to BigBrothersBigSisters.org.

Source: Big Brothers Big Sisters

CONTACT: Kelly Williams of Big Brothers Big Sisters, +1-215-665-7795,
Kelly.williams@bbbs.org

Web Site: http://www.bigbrothersbigsisters.org/

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