Americans Say Jackson's Death is Receiving Too Much Media Coverage

Americans Say Jackson's Death is Receiving Too Much Media Coverage

- More than one-third (39%) believe Farrah Fawcett's death is not receiving enough coverage -

FLEMINGTON, N.J., July 2 /PRNewswire/ -- A new national media study among 1,850 Americans revealed that the majority of respondents (63%) believe that Michael Jackson's death is receiving too much media coverage in comparison to the coverage of Farrah Fawcett's death.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research using its MediaCurves.com(R) website on July 1, to obtain Americans' perceptions of recent celebrity deaths, with regard to the amount of media coverage they are receiving. To view detailed results go to: www.mediacurves.com.

While the majority of respondents (63%) reported that Michael Jackson's death is receiving too much media coverage, an even larger majority (80%) reported that they are engaged in the topic when they are exposed to it by the media. However, a slightly higher percentage of respondents (84%) indicated that they are engaged with the topic of Fawcett's death when they are exposed to it by the media.

Among the study findings:

"With regard to the topic of Michael Jackson's death, indicate whether or not you feel the media coverage is appropriate."

Total
Too much coverage 63%
Appropriate coverage 36%
Not enough coverage 2%

"Please indicate how engaged you are in this specific topic (Michael Jackson's death) when you are exposed to it in the media."

Total
Extremely engaged in the topic 13%
Engaged in the topic 29%
Somewhat engaged in the topic 38%
Not at all engaged in the topic 20%

"With regard to the topic of Farrah Fawcett's death, indicate whether or not you feel the media coverage is appropriate."

Total
Too much coverage 5%
Appropriate coverage 56%
Not enough coverage 39%

"Please indicate how engaged you are in this specific topic (Farrah Fawcett's death) when you are exposed to it in the media."

Total
Extremely engaged in the topic 11%
Engaged in the topic 32%
Somewhat engaged in the topic 41%
Not at all engaged in the topic 17%

About MediaCurves.com

MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.

Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
Source: HCD Research

CONTACT: Vince McGourty of HCD Research, +1-908-483-9121,
vince.mcgourty@hcdi.net; or Barbara Taylor, director of MediaCurves.com,
+1-908-483-9146, barbara.taylor@hcdi.net.

Web Site: http://www.mediacurves.com/

NOTE TO EDITORS: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

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