HISTORY(TM) and Aniboom Collaborate To Create Short Form Animations For Highly Anticipated The People Speak Film Airing Later This Year

HISTORY(TM) and Aniboom Collaborate To Create Short Form Animations For Highly Anticipated The People Speak Film Airing Later This Year

Aniboom to Infuse Animation into Narrative Performances by A-List Talent Including Matt Damon, Josh Brolin, Marisa Tomei, Bruce Springsteen, and Morgan Freeman, Among Others

NEW YORK, July 2 /PRNewswire/ -- HISTORY(TM) and Aniboom, the world's first virtual animation studio, announced today a collaboration that will enable talented animators to create unique interpretations of 10 readings and musical performances by A-list talent and compete for $35,000 in cash prizes and the opportunity to have their animation shown on HISTORY. The audio recordings to be animated are featured in the highly anticipated The People Speak film airing later this year on HISTORY. The talent featured in the film includes Matt Damon, Marisa Tomei, Bruce Springsteen, Eddie Vedder, Viggo Mortensen and many others who have come together to celebrate democracy and give voice to the lives and experiences of ordinary Americans who have changed the course of history. Animators around the world will have the opportunity to submit their animations based on the 10 historic recordings beginning July 15th at www.aniboom.com/history .

(Photo: http://www.newscom.com/cgi-bin/prnh/20090702/NY41614 )

"With this competition, Aniboom and HISTORY get to show the full force and growing impact of non-fiction animation and how it resonates with primetime television audiences," said Uri Shinar, founder and president of Aniboom. "We are excited to give our animators access to such powerful words and entree to such an incredible media partner. Our virtual studio encompasses creators in 72 countries -- including many talented animators not living under democracy -- who are now able to use their talents to bring new perspective to great words and in the process have their work seen by millions and pitched to a leading network."

"We are pleased to work with Aniboom and the large number of animators and designers who participate in their online community," said Chris Moseley, SVP, Marketing, History. "The People Speak is a film that so wholly demonstrates that history is literally made every day, from the ground up. With this initiative, we hope to encapsulate what these important, historical and game changing words mean to people on a visual level. We anticipate very powerful responses. As well, the contest will enable HISTORY to bring the expression of democracy to greater heights, on air, online, through words and graphics, making HISTORY an even broader '360' experience."

The People Speak animation competition will be conducted in two stages. The first stage calls for the Aniboom community to submit their entries based on the 10 celebrity recordings from the film, The People Speak. The second stage will grant five finalists $5,000 to further develop their original creation and may have the opportunity to have their work aired on HISTORY as a 30 second spot. The Grand Prize winner will receive additional on-air promotion, an additional cash prize of $10,000 and a development deal with HISTORY.

The People Speak will feature dramatic performances chronicling the history of this country, including charter documents, letters, diaries and more, from additional celebrities such as Kerry Washington, David Strathairn, Don Cheadle, Jasmine Guy, Q'orianka Kilcher, Michael Ealy and musical performances from Bruce Springsteen, Eddie Vedder, Allison Moorer and John Legend. It is from these performances that Aniboom's creator community will be deriving their inspiration and transforming the human form of the presentation into an animated version of the same story.

Aniboom's content creation competition with HISTORY and The People Speak organization comes off the heels of the current FOX-Aniboom Holiday Animation Challenge in which Aniboom has partnered with Fox Broadcasting Company and 20th Century FOX Television in a search of a new signature animated holiday special. The contest is generating substantial buzz and beginning next month, entries from up-and-coming animators around the world can be seen and commented on at www.Aniboom.com. The winner will be chosen later this year.

About Aniboom

Aniboom (www.aniboom.com) is the premier virtual animation studio that partners with untapped talent around the world to create, produce and distribute unique and high-quality animation creations. Utilizing the web in an effort to seek out the best global talent, Aniboom's vibrant community of world class animators and animation enthusiasts cultivates and develops content intended for commercial application across the realms of TV, Film, Advertising, Digital Video-Gaming, Web, and Mobile Content worldwide. With investors such as Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, and Evergreen Venture Partners, experienced entertainment and new media executives, and a global community of professional animators, Aniboom's unique virtual studio model has set a new standard on how animated content is created, fostered, and gained commercial success. Aniboom is based in Israel and has offices in New York and San Francisco.

About The People Speak

THE PEOPLE SPEAK (www.thepeoplespeak.com) is produced for HISTORY by First Tuesday Media, ArtFire Films, Cross River Pictures, The Johnson/Roessler Company, Membrane, and Brolin Productions. Matt Damon, Josh Brolin, Chris Moore, Anthony Arnove and Howard Zinn are Executive Producers. For History, David McKillop and Russ McCarroll are the Executive Producers.

About HISTORY

HISTORY(TM) and HISTORY HD(TM) are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as Ax Men, Battle 360, The Universe, Cities of The Underworld and Ice Road Truckers, as well as acclaimed specials including 102 Minutes That Changed America, King, Life After People, 1968 with Tom Brokaw, Nostradamus:2012 and Star Wars: The Legacy Revealed. HISTORY has earned four Peabody Awards, four Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY web site, located at www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games, podcasts and more.

Contact:

Rachel Carr
Dan Klores Communications
212.981.5253
Rachel_Carr@DKCnews.com

Courtney Greenberg
Dan Klores Communications
212.981.5108
Courtney_Greenberg@DKCnews.com

Vicky Kahn
A&E
212.210.9743
Vicky.Kahn@aetn.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090702/NY41614
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Aniboom

CONTACT: Rachel Carr, Dan Klores Communications, +1-212-981-5253,
Rachel_Carr@DKCnews.com; or Courtney Greenberg, Dan Klores Communications,
+1-212-981-5108, Courtney_Greenberg@DKCnews.com; or Vicky Kahn, A&E,
+1-212-210-9743, Vicky.Kahn@aetn.com

Web Site: http://www.aniboom.com/

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