THE TWILIGHT SAGA: NEW MOON Trailer Sets New Record Online

THE TWILIGHT SAGA: NEW MOON Trailer Sets New Record Online

Film's First Movie Trailer Receives 10.6 Million Online Views in its First Week Through Launch Partners MySpace and MTV

LOS ANGELES, June 9 /PRNewswire/ -- The movie trailer for Summit Entertainment's THE TWILIGHT SAGA: NEW MOON received 10.6 million online views in its first week from the trailer's domestic launch partners, MySpace and MTV. The trailer views on MySpace set a new record for the site with a total of 4.2 million online views within the first 24 hours and a total of 7.8 million within the first seven days. After being seen by 5.3 million viewers during its broadcast debut during the 2009 MTV Movie Awards, the trailer also received a total of 2.8 million online views on MTV.com within the first week.

The achievement is not only a record for MySpace, but also surpassed the views of the third and final trailer for the first film TWILIGHT, which received 3.2 million views in its first 48 hours online.

THE TWILIGHT SAGA: NEW MOON starring Kristen Stewart, Robert Pattinson and Taylor Lautner, and directed by Chris Weitz will be released November 20, 2009.

About the TWILIGHT film series

The action-packed, modern day vampire love story and blockbuster success TWILIGHT was released in theatres on November 21, 2008 grossing $69.6 million domestically during its first weekend. To date the film has grossed over $380 million worldwide. The third installment of the film franchise, THE TWILIGHT SAGA: ECLIPSE will be released June 30, 2010 and directed by David Slade.

Melissa Rosenberg wrote the scripts for all three films in THE TWILIGHT SAGA franchise.

About Summit Entertainment, LLC

Summit Entertainment is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.

Source: Summit Entertainment

CONTACT: Paul Pflug, +1-323-658-1555, paul@pcommgroup.com, or Hans
Kopal, +1-323-658-1555, hans@pcommgroup.com, both for Summit Entertainment

Web Site: http://www.summitent.com/

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