Star Comedians and Butterfinger Create Unique 'Comedy Sweet' at Bonnaroo

Star Comedians and Butterfinger Create Unique 'Comedy Sweet' at Bonnaroo

Butterfinger to Enhance Festival Experience for Comedy Fans via Pop-Up Experiences, Twitter

GLENDALE, Calif., June 9 /PRNewswire/ -- Butterfinger will help to keep attendees smiling at this year's Bonnaroo Music and Arts Festival as its official comedy partner, showcasing a roster of national headlining comics. Star comedians Michael Ian Black and Michael Showalter of Comedy Central ("Michael and Michael Have Issues") and MTV ("The State") fame will lead the roving comedy activities, including an engaging scavenger hunt around Bonnaroo, Pop-Up Comedy routines, and sweet opportunities for festival-goers, such as VIP festival upgrades and free Butterfinger candy bars.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090609/LA29679LOGO)

Black and Showalter star in the highly-anticipated "Michael and Michael Have Issues" set to premiere on Comedy Central on July 15th. Taking a new twist on narrative and sketch comedies, the program features the long-time comedic partners as the hosts of their own fictitious sketch show.

Festival-goers can find Black and Showalter at "The Comedy Sweet Humored by Butterfinger," Bonnaroo's central location for laughs. In total, the large air-conditioned tent or "suite" will feature 16 comedic performances, VIP amenities, and free Butterfinger candy bars. The Comedy Sweet aims to entertain and engage Bonnaroo attendees on site, as well as online through social media activities, including:

-- Black and Showalter will help Butterfinger lead a massive scavenger
hunt on the Bonnaroo grounds via Twitter. Special clues posted through
"tweets" by @MichaelIanBlack or @MShowalter on Twitter.com will lead
festival attendees to discover a "Butterfinger Man." Bonnaroo
attendees who post a photo of themselves with this character on
Twitter can earn VIP upgrades to the festival. Bonnaroo and
Butterfinger fans also can find additional sweet news and fun by
following @ButterfingerMmm
-- Comedian Christian Finnegan ("VH1's Best Week Ever") will perform a
series of Pop-Up Comedy routines throughout the weekend on the streets
of Bonnaroo. Highlights of Finnegan's spontaneous, stand-up
performances will be broadcast after the festival on the Butterfinger
Comedy Network on Yahoo!

-- Bonnaroo attendees also will be entertained at the "Butterfinger
Lounge," adjacent to The Comedy Sweet, where cameras will capture
confessionals for future airings on the Butterfinger Comedy Network,
and party games will keep fans in stitches between shows

"Humor has always been central to Butterfinger's personality, beginning with our name and how we engage with the people who love Butterfinger," said NestlE Confections & Snacks' spokesperson, Tricia Bowles. "Partnering with Bonnaroo and their comedy program is an exciting way for Butterfinger to connect with comedy fans and create memorable times filled with gut-wrenching laughter and the one-of-a-kind taste of Butterfinger."

Videos of past Bonnaroo comedy performances currently are airing online at http://butterfingercomedynetwork.com/.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the twelfth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLE(R) TOLL HOUSE(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: NESTLE(R) TOLL HOUSE(R), NESTLE(R)NESQUIK(R), NESTLE(R) COFFEE-MATE(R), STOUFFER'S(R), LEAN CUISINE(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFE(R), NESCAFE(R)TASTER'S CHOICE(R), NESTLE(R) JUICY JUICE(R), BUITONI(R), DREYER'S/EDY'S(R), NESTLE(R) CRUNCH(R), NESTLE(R) BUTTERFINGER(R), and WONKA(R). Nestle USA, with 2008 sales of $10 billion is part of Nestle S.A. in Vevey, Switzerland -- the largest food company in the world with a focus on Nutrition, Health & Wellness -- with 2008 sales of $101 billion. For product news and information, visit NestleNewsroom.com.

About Bonnaroo:

The largest and most revered music and camping event in the country, Bonnaroo has elevated the American rock festival to an unprecedented level As the only round-the-clock major U.S. music festival, Bonnaroo packs an unparalleled amount of entertainment options into its four days. Called 'One of the Fifty Moments to Change the History of Rock & Roll, by Rollingstone Magazine, Bonnaroo has also featured a staggeringly diverse range of world-class acts such as Bob Dylan, Metallica, Neil Young, Radiohead, Willie Nelson, The Police, Pearl Jam, Tom Petty, Tool, Wilco, The Dave Matthews Band, James Brown, The White Stripes, The Dead, Regina Spektor, Widespread Panic, Death Cab For Cutie, Elvis Costello, Amadou and Mariam, Beck, Against Me!, The Black Crowes, Alison Krauss, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among so many others. The event has offered its attendees the amenities and community spirit of a small city, with 24 hours of activities including a cinema festival, jazz club, silent disco, arcade, Internet cafEs, restaurants, yoga classes and hundreds of high quality craft vendors. The festival has made quite an impact on the comedy industry as well, as it has featured some of today's best comedians working today. From Chris Rock, Lewis Black, Flight of the Concords, David Cross and Fred Armisen to Jim Norton, Patton Oswalt, Zach Galifianakis, Janeane Garofalo and Brian Posehn, Bonnaroo is considered to be an essential play in any comedian's touring plans.

Media Contact:
Jessica del Mundo
GolinHarris
213-623-4200
jdelmundo@golinharris.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090609/LA29679LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Butterfinger

CONTACT: Jessica del Mundo of GolinHarris, +1-213-623-4200,
jdelmundo@golinharris.com, for Butterfinger

Web Site: http://nestlenewsroom.com/
http://www.butterfinger.com/

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