Rentrak Corporation Tapped as Official Television Measurement Service for WealthTV

Rentrak Corporation Tapped as Official Television Measurement Service for WealthTV

Rentrak's TV Essentials Service Delivers Industry-First Ability for WealthTV to See What Viewers Are Really Watching on Television

PORTLAND, Ore., June 8 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a multi-screen media measurement and research company serving the entertainment industry, today announced a linear (schedule based) television measurement agreement with WealthTV, the premier lifestyle and entertainment network, which establishes independent measurement of the network's program performance. Rentrak is the only research firm capable of providing highly detailed, accurate and timely reporting utilizing data from millions of set top boxes to networks such as WealthTV that strives to offer the most compelling content for its target audience.

"Utilizing Rentrak's TV Essentials service, WealthTV will be able to further understand the value and appeal of our programming to both consumers and advertisers," said Eric Brown, executive vice president for WealthTV. "The ability to demonstrate and enhance viewer engagement will further solidify WealthTV as the destination for exclusive and aspirational original programming."

Rentrak's TV Essentials service provides WealthTV with the ability to fine-tune programming, report on advertiser delivery, evaluate marketing strategies, as well as better position the networks ad sales and distribution. All subscribers to Rentrak's TV Essentials service receive:

-- Access to viewing data from millions of set top boxes across 37
markets
-- Ratings for all networks and programs
-- Second by second viewing patterns for networks and individual
telecasts
-- Metrics including average percent of the program viewed by the
audience for all telecasts

-- Audience duplication across networks and day-parts

"Set top box data provides WealthTV with the insight into viewer response to their network needed to make key advertising, marketing and programming decisions," said Carol Hinnant, senior vice president of Business Development, Advanced Media and Information (AMI) division at Rentrak Corporation. "Rentrak is proud to play a leadership role in the evolution of TV measurement that includes providing this timely and accurate data to another great partner for TV Essentials."

Rentrak's TV Essentials system processes data from more than ten million set top boxes across all markets from cable, satellite and telco providers to help advertisers, agencies and networks make business decisions to drive increased revenue. In addition to the TV Essentials linear data system, Rentrak processes daily, census-level on demand data representing 70 million set-top boxes from 28 MSOs with their extensive on demand data being used by more than 100 content provider subscription clients every day to meet their measurement needs.

About TV Essentials(R)

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction(R) distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles and New York City. For more information on any of Rentrak's services, please visit www.rentrak.com.

About WealthTV

WealthTV is the premier lifestyle and entertainment network -- the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers to viewers informative shows that provide invaluable insights on what every American dreams of - from travel secrets to fast cars, from better etiquette to better investing, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider's perspective. For more information, please visit www.wealthtv.net.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

Contact for WealthTV:
Sarah Nunez
Office: 858-270-6900
E-mail: sarah.nunez@wealthtv.net

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, for Rentrak
Corporation; or Sarah Nunez of WealthTV, +1-858-270-6900,
sarah.nunez@wealthtv.net

Web Site: http://www.rentrak.com/

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