Nickelodeon's iCarly Ranks as Second Quarter's Top Kid, Tween Show in Basic Cable

Nickelodeon's iCarly Ranks as Second Quarter's Top Kid, Tween Show in Basic Cable

Nick Scores Top Three Kids' Programs in 2Q: iCarly, SpongeBob SquarePants and The Penguins of Madagascar

NEW YORK, June 30 /PRNewswire/ -- Closing out the second quarter, Nickelodeon's iCarly is the number-one program on all of broadcast and cable with kids 6-11 and tweens 9-14 and the number-one live-action program with kids 2-11. The show also stands as cable's top kids' program among total viewers (source: NMR, Live + 7 Day from 3/30/08; Live + Same Day from 6/14/09-6/28/09). Starring Miranda Cosgrove and now nominated for four TEEN Choice Awards, iCarly hit several highs this quarter, including placing first among entertainment programming in May with total viewers. The series' second quarter performance was propelled by new episodes including "iDate a Bad Boy" (May 9, 8 p.m. ET/PT), which was kids 6-11 and tweens top series' telecast for second quarter, earning 7.2 million total viewers.

Year to date (12/29/08-6/28/09), iCarly ranks as the number-one kids' program on all of broadcast and basic cable with K2-11, K6-11, T9-14 and total viewers (P2+), and draws nearly 26 million total viewers each week. (Source: NMR, Live + 7 Day from 12/29/08; Live + Same Day from 6/14/09-6/21/09, NMR, NPower, Average Weekly CUME).

Nick's latest hit animated series, The Penguins of Madagascar, finishes as the number-one animated show with kids and total viewers for the quarter--followed by number-two ranked SpongeBob SquarePants. Since launch (March 28, 2009), The Penguins of Madagascar has quickly become a hit, averaging more than 24 million total viewers each week across all of its plays on Nick (Source: NMR, Live + 7 Day from 3/28/09; Live + Same Day from 6/14/09-6/21/09, NMR, NPower, Average Weekly CUME). SpongeBob SquarePants, as it celebrates its 10th Anniversary, is the number-one animated series year to date among kids 2-11 and has been for more than seven years.

Overall, Nickelodeon closes second quarter as basic cable's top total day network for kids and total viewers (P2+), marking its 15th consecutive year as cable's leading network during total day. Year to date, Nickelodeon also maintains double-digit leads over competitors and is the number-one total day network with its key demographics (kids 2-11, kids 6-11, tweens 9-14, persons 2+).

Nickelodeon ranked first with kids and total viewers (P2+) for both second quarter and year to date:

Nickelodeon's 2Q (3/30/09-6/28/09) highlights include:

-- Nick is number one with kids 2-11 and kids 6-11, averaging a 3.3/1.2
million K2-11, an +18% lead over Disney (2.8/964,000 K2-11) and +136%
over Cartoon (1.4/508,000 K2-11). Nick's 3.0/631,000 million K6-11 is
a +2% lead in delivery over Disney (3.0/618,000 K6-11), and +88% in
rating over Cartoon (1.6/339,000 K6-11).

-- Nick tallies 2.2 million P2+ quarter to date, +27% ahead of the
number-two total day network, The Disney Channel (1.7 million P2+) and
+121% ahead of Cartoon Network (974,000 P2+).

Nickelodeon's year-to-date (12/29/08-6/28/09) highlights include:

-- Nickelodeon is averaging 2.2 million total viewers (P2+), a +33% lead
over Disney (1.7 million P2+) and a +112% lead over Cartoon (1.0
million P2+).

-- Nickelodeon averages a 3.5/1.2 million kids 2-11, +30% ahead of Disney
(2.7/945,000 K2-11) and +119% over Cartoon (1.6/549,000 K2-11); a
3.1/650,000 K6-11, an +11% lead over Disney (2.8/591,000 K6-11) and
+82% over Cartoon (1.7/359,000 K6-11); and a 2.2/482,000 T9-14, a +4%
lead in delivery over Disney (2.2/464,000 T9-14) and +83% in rating
over Cartoon (1.2/257,000 T9-14).

Below are 2Q09 grids for kid, tween and total viewer demographics:

Persons 2+
Rank Net Basic Cable Programs Rating Del
(000)
1 USA ROYAL PAINS PREM TH 10P 2.6 6575
2 USA BURN NOTICE PREM TH 9P 2.5 6314
3 USA WWE ENT MON 10P 2.3 5736
4 USA IN PLAIN SIGHT PREM SUN 10P 1.9 4683
5 USA LAW & ORDER CI PREM SUN 9P 1.6 4107
6 DISC DEALIEST CATCH TU 9P 1.6 4045
7 NICK ICARLY SAT 8P 1.6 3980
8 NICK PENGUINS SAT 10A 1.5 3901
9 USA NCIS M-F 8P 1.5 3841
10 NICK SPONGEBOB SAT 930A 1.5 3831

Top 5 Kids Programs 2Q09 (3/30/09-6/28/09) - Total Day (6A-6A)
Nickelodeon is a network only available and measured by
Nielsen on a total day basis.

Kids 2-11
Rank Net Program Rating Del
(000)
1 NICK PENGUINS SAT 10A 6.2 2182
2 NICK ICARLY SAT 8P 6.2 2174
3 NICK SPONGEBOB SAT 930A 6.1 2149
4 NICK BARNYARD SAT 1030A 5.0 1761
5 DSNY WIZARDS SUN 830P 5.1 1745

Kids 6-11
Rank Net Program Rating Del
(000)
1 NICK ICARLY SAT 8P 7.8 1656
2 DSNY WIZARDS SUN 830P 7.0 1462
3 NICK SPONGEBOB SAT 930A 6.6 1400
4 NICK PENGUINS SAT 10A 6.5 1386
5 DSNY SONNY SUN 830P 6.6 1368

Kids 6-14
Rank Net Program Rating Del
(000)
1 NICK ICARLY SAT 8P 7.0 2248
2 DSNY WIZARDS SUN 830P 6.4 2021
3 DSNY SONNY SUN 830P 6.0 1871
4 NICK PENGUINS SAT 10A 5.4 1734
5 DSNY HANNAH MONTANA SUN 730P 5.5 1727

Tweens 9-14
Rank Net Program Rating Del
(000)
1 NICK ICARLY SAT 8P 6.9 1487
2 DSNY WIZARDS SUN 830P 6.8 1452
3 DSNY SONNY SUN 830P 6.0 1286
4 DSNY HANNAH MONTANA SUN 730P 5.6 1188
5 DSNY SONNY SUN 8P 5.6 1183

Kids 2-5
Rank Net Commercial Preschool TV Programs Rating Del
(000)
1 NICK MAX & RUBY MF 1030A 6.7 936
2 NICK WUBBZY MF 10A 6.3 870
3 NICK BACKYARDIGANS MF 1230P 5.7 795
4 NICK DORA MF 12P 5.7 793
5 NICK DIEGO MF 930A 5.7 788

Persons 2+
Rank Net Kids' Programs Rating Del
(000)
1 NICK ICARLY SAT 8P 1.6 3980
2 NICK PENGUINS SAT 10A 1.5 3901
3 NICK SPONGEBOB SAT 930A 1.5 3831
4 DSNY WIZARDS SUN 830P 1.4 3471
5 NICK BARNYARD SAT 1030A 1.2 3137

Source: Nielsen Media Research, Live + 7 day through 6/13/09, Live + Same Day from 6/14/09-6/28/09. Ranked by delivery (000) and based on a minimum of 4 reg. scheduled plays only. All numbers above are based on Nickelodeon's total programming day unless otherwise noted. Nickelodeon: M-Th: 6:30 a.m.-9 p.m.; Fr: 6:30 a.m.-10 p.m.; Sat: 6 a.m.-10 p.m.; Sun: 6 a.m.-9 p.m. (ET/PT).

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both of Nickelodeon

Web Site: http://www.nick.com/

Company News On-Call: http://www.prnewswire.com/comp/583050.html

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