Tova Borgnine & QVC Make History as Fifi Retailer of the Year Award Recipients

Tova Borgnine & QVC Make History as Fifi Retailer of the Year Award Recipients

WEST CHESTER, Pa., June 30 /PRNewswire/ -- Tova Borgnine, chairman and founder of The Tova Corporation, and leading multimedia retailer QVC(R) received the Retailer of the Year award at this year's Fragrance Foundation Ceremonies held in New York City on Wednesday, May 27, at The Downtown Armory. QVC and Tova Borgnine were honored for pioneering the sale of fragrance on television.

"It is hard to put into words how honored and humbled I am," Tova says. "It was 18 years ago that TOVA Signature made its first appearance on QVC; little did we know that we were about to change history. Realizing that you could not smell it before you purchased it was a hurdle we overcame quickly. I am thrilled and extremely grateful to our loyal customers who should truly have a part of this extraordinary award. To them I extend my eternal gratitude."

Tova's first fragrance, TOVA Signature, which is currently celebrating its 26th anniversary, rapidly became and continues to be one of QVC's best-selling fragrances with over eight million bottles sold worldwide.

In her own words, Tova continues, "QVC has been at the forefront of electronic retailing for more than 22 years and I feel privileged to be associated with the leader and champion of such. It is due to the courageous vision of QVC's leadership that they were able to shift the playing field for customers to shop conveniently from their homes. I am extremely thankful to QVC for giving me the opportunity to be a part of the future of retailing."

Allen Burke, director of beauty merchandising at QVC, who accepted the award on behalf of the company, adds, "To be recognized by such a prestigious organization as The Fragrance Foundation is a tremendous honor. Tova is an icon and a visionary with incredible talent and passion. There's a short list of truly iconic, hallmark brands and Tova has to be on there."

The glamorous "FiFi" Ceremonies, held in New York City, are attended by over 1,000 members of the international fragrance community. The awards are presented by celebrities from the world of fashion, theater, film and TV. The Fragrance Foundation celebrates the "FiFi," the "Oscars" of the fragrance world.

Source: The Tova Corporation

CONTACT: Deborah Kerner of Diane Terman Public Relations,
+1-212-744-6055, Dkerner@dianetermanpr.com

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