Mighty Brand Infomercials Take a Week-Long Respite to Recognize the Passing of Pitchman Billy Mays

Mighty Brand Infomercials Take a Week-Long Respite to Recognize the Passing of Pitchman Billy Mays

TREVOSE, Pa., June 29 /PRNewswire/ -- This morning, the companies responsible for the Mighty(TM) brand product line, Mighty Putty and Mighty Mendit, announced that television advertisements featuring Billy Mays will not run for a period of one week in recognition of the pitchman's death. In agreement with the wishes of the Mays family, Mighty Putty and Mighty Mendit commercials will air again beginning Monday, July 6 after Billy's funeral.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/PH39747 )

"After ten years as Billy's business associates and personal friends there is no doubt that Billy would expect the show to go on," said Bill McAlister, President of Media Enterprises. "A brief moment of advertising silence seems to be fitting tribute to the world's greatest infomercial voice. He will be missed."

Moving forward, royalties from Billy Mays' commercials for Mighty products will continue to be made to his family.

About the Mighty Brand

Media Enterprises, a sales and marketing firm that specializes in "As Seen on TV" products, in association with Hutton Miller LLC and Plymouth Direct are responsible for many successful products. Billy Mays served as the pitchman for a number of these companies' products including Mighty Putty and Mighty Mendit.

Mighty Mendit (www.mightymendit.com) is not a glue, but a flexible bonding agent that grabs, adheres and interlocks the fibers of virtually any fabric for a permanent hold. Mighty Mendit works just as well as a needle and thread, dries quickly and is wearable and washable. When fashion accidents happen, simply mend, hem and wear it again.

Mighty Putty (www.mightyputty.com) a versatile product that anyone can use, is a powerful bonding epoxy stick that can fix just about anything. It can help stop leaks, fix broken ceramics, or even hang a shelf. Mighty Putty can be painted, sanded, machined, tapped or drilled. Mighty Putty bonds to and repairs almost any surface, including: Metal, Glass, PVC, Wood, Wall Board, Ceramics, Tile, Concrete and more.

Photo: http://www.newscom.com/cgi-bin/prnh/20090629/PH39747
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN15
PRN Photo Desk, photodesk@prnewswire.com
Source: Media Enterprises

CONTACT: Colleen DeVine of Garfield Group Public Relations,
+1-215-867-8600 (x269), cdevine@garfieldgroup.com

-------
Profile: intent