AllHipHop.com Joins Track Entertainment to Form New Urban Division

AllHipHop.com Joins Track Entertainment to Form New Urban Division

New Division Means Extended Reach into Trendsetting Urban Lifestyle Demographic Both Online & Offline

NEW YORK, June 29 /PRNewswire/ -- AllHipHop.com, the premiere online destination for urban news, lifestyle, and music related content, and Track Entertainment, an entertainment and media company that connects brands and consumers through events and digital programs, have joined forces to form a new urban division within Track Entertainment. This move combines the online reach of AllHipHop.com with Track's digital portfolio and twenty years of event marketing expertise. The combined traffic of both AllHipHop.com and Track will give advertisers access to more than 5 million monthly unique visitors and over 200 million page views from 18-34 year-old lifestyle consumers.

Through this unique partnership, Track will be involved in online advertising sales for AllHipHop.com and oversee all event marketing opportunities and initiatives, including AllHipHop's signature "AllHipHop Week" events. Track & AllHipHop will also be introducing new and exciting offline programs created and sponsored by the AllHipHop brand name. This strategic relationship gives AllHipHop.com access to Track's invaluable relationships with corporate advertisers while also extending Track's online reach, offering advertisers a one-stop media solution to reach the 18-34 year-old lifestyle segment. The new partnership will give clients access to integrated multi-layered campaigns that combine online media with experiential offline marketing opportunities.

Chuck Creekmur, CEO of AllHipHop.com says "choosing a competent strategic partner is always something that we are very diligent about. There is no doubt that Track Entertainment possesses all the necessary qualifications for us to expand our brand presence and offerings in the most low-cost and high impact manner. We've seen great improvements thus far as we introduce new products and services to our users, and we look forward to continued success with our new partners at Track Entertainment."

"AllHipHop.com is a perfect complement to our portfolio," said Andrew Fox, CEO of Track Entertainment. "With their online reach and unparalleled access to the urban trendsetting community and Track's existing corporate relationships and execution capabilities, the remainder of 2009 should be very exciting for all of us."

Partnering with Track provides AllHipHop.com the ability to leverage the AllHipHop brand to expand into events, music tours, and other global branding opportunities while still focusing on enhancing its core offering of urban news and information online.

This new relationship affords Track with the ability to directly and authentically connect to this audience and also implementing creative revenue opportunities for not only Track and AllHipHop, but innovative strategies for advertising clients. The combined reach of Track Entertainment and AllHipHop.com will now give advertisers access to the largest group of active 18-34 year-old lifestyle consumers online who have yielded more than 200 million page views across their combined properties per month. Track's existing online brands include Clubplanet.com (the largest nightlife directory in North America with over 2 million members), doyoulookgood.com, nocheLatina.com, CoolJunkie.com, Wantickets.com, and NewYears.com.

For integrated advertising opportunities with Track Entertainment, please contact Jared Heiman @ (212) 921-2100 / jheiman@trackentertainment.com or Caleb Hannabury @ (877) 499-5111 x86 / caleb@allhiphop.com.

About AllHipHop.com

AllHipHop.com is the #1 online destination for Hip-Hop news, reviews and industry insights. AllHipHop.com is the brainchild of "Grouchy" Greg Watkins and Chuck "Jigsaw" Creekmur. The website was launched in 1998 and has become the premier Hip-Hop/urban news provider on the web. The site features daily updates, interviews, reviews and a fast growing community, sharing news and views of their own. Sources as varied as CNN, The Associated Press, The O'Reilly Factor, XXL Magazine, VIBE and the New York Daily News all regularly use AllHipHop.com's pages.

Since 1998, the site has also been an innovator in the mobile field, delivering daily news alerts to over 300,000 music industry taste makers and Hip-Hop lovers' phones and emails. Essence Magazine noted AHH as 1 of the 4 top music websites among YouTube.com and MySpace.com in the June 2007 issue and VIBE Magazine in its annual Juice issue, ranked AHH as #29 out of the top 100 music industry leaders. AllHipHop.com is the only urban site to expand its reach outside of the internet.

About Track Entertainment

Track Entertainment is a privately-owned entertainment and media company that connects brands and consumers through events, television, digital media, and lifestyle marketing. Track offers advertisers a turn-key solution with the ability to reach up to 10 million 18-34 year-old consumers on a monthly basis. Track's ownership of digital properties, and the need to market its digital brands to a trendsetting demographic, keeps Track's finger on the pulse of cutting edge culture.

Track owns and operates the largest group of nightlife and lifestyle brands in North America including Cluplanet.com, the largest nightlife directory in North America; nocheLatina.com, a Latin lifestyle and entertainment portal for 2nd generation U.S. Hispanics; Wantickets.com, the dominant online ticketing solution for the nightlife industry; and NewYears.com, the number one online destination for New Year's related events and tickets.

Track Entertainment Media Contact:

Marie Assante
R. Couri Hay Creative Public Relations
Marie@rcourihaycpr.com
212-580-0835

Source: AllHipHop.com

CONTACT: Marie Assante, R. Couri Hay Creative Public Relations,
+1-212-580-0835, Marie@rcourihaycpr.com

Web Site: http://www.allhiphop.com/

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