Copyright Ownership Protection Regulations Released; Ku6.com Initiates 'Membership Management System'

Copyright Ownership Protection Regulations Released; Ku6.com Initiates 'Membership Management System'

BEIJING, June 16 /PRNewswire-Asia/ -- Ku6 (www.ku6.com), a leading video website in China, announced today the launch of the "Original Work Members Management System", hoping to better protect the interests of original works and their creators, as well as enhancing copyright management of original videos and standardizing copyright ownership regulations.

Ku6's "Original Work Members Management System" focuses on protecting the rights and interests of the original works and their creators. Under this System, Ku6 puts forward more than 10 plans for original works, including the Excellent Works Promotion Plan, the Quarterly Excellent Movie Broadcasting Plan, and the Renowned Directors Training Plan. In addition, Ku6 will also create a RMB500,000 original movie fund as a series of preferential measures to support the shooting of original movies by talented directors of original works.

Of key importance, which also draws momentous attention from the creators of the original works, is that Ku6 also raises the clicking earnings for videos uploaded by original work creators to an unprecedented level. Undoubtedly, this move represents Ku6's respect for original work creators as well as emphasizing the respective copyrights.

As early as 2006, when the Company was founded, Ku6 has attracted many original work creators to join with the business model of "making money together" and "creating together". So far, Ku6 owns the largest original video alliance in China, engaging more than 60,000 original work creators and producing more than one million original videos. The "Original Work Member Management System" is an upgrading of such ideologies, which maximizes the protection of the interests and rights of original work creators. Protection of the copyright of original videos coincides with the development of movie copyright protection that draws current attention, and indicates that China's original video has to stick to the route of genuine copy and protection of the copyright of the original movie shall be enhanced in the future.

Mr. Yao Jianjiang, Marketing and UGA V.P. of Ku6 said that the initiation of the "Original Work Member System" will on one hand aim to provide a stage and space for high-quality and high-level original work creators to gain both recognition of netizens and economic earnings with their talents, where original work creators win both fame and fortune; while on the other hand, for a long time, the industry has not paid as much attention to original video copyright protection as to movie copyrights and the interests and rights of original work creators have not been effectively safeguarded. The initiation of this System serves as an effective way to protect the original video copyright.

Mr. Yao went on to state that the "Original Work Member Manage System" will directly and effectively settle copyright disputes concerning works of contracted creators that might happen in the future. This and the "1+3 Win-Win Plan" launched by Ku6 in early March belongs to a series of copyright protection measures. While the "1+3 Win-Win Plan" is copyright protection measures for movie copyright, and the "Original Work Member Manage System" is copyright protection measures for original video works.

Ever since the "1+3 Win-Win Plan" was launched in March 2009, Ku6 has established strategic cooperation with more than 200 movie agencies and copyright owners over the past three months. Mr. Yao believes that the launching of the "Original Work Member Manage System" will not only bring a new round of original work creators, but at the same time it will also bring due attention to the issue of original video copyright protection across the video industry, which is also an unavoidable problem for the development future of original video. The "Original Work Membership System", initiated by Ku6, makes it the first website in this industry to protect original copyrights; and Ku6 hopes that this move will effectively promote the standardized development of the video industry and become a milestone in the development of this industry.

Source: Ku6.com

CONTACT: Li Ying of Ku6, +86-10-6232-1818, or liying@ku6.com

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