Jay Guyther Joins ROI Media Solutions

Jay Guyther Joins ROI Media Solutions

Senior Arbitron executive brings years of people meter insights to the radio broadcast clients of media consulting firm ROI Media Solutions to expand agency and advertiser outreach in new people meter markets

LOS ANGELES, June 15 /PRNewswire/ -- Jay Guyther, a long-time Arbitron executive, is joining ROI Media Solutions, Inc., the full-service broadcast consulting firm. Mr. Guyther will develop custom management plans for radio broadcast groups that will serve as a roadmap for sales, programming, marketing and talent management in the emerging world of electronic, people-meter measurement.

"Arbitron's loss is our gain. And it will certainly be our clients' gain. Few in this industry understand ratings and research methodologies as well as Jay," said Doyle Rose, co-founder of ROIMS. "Jay brings to ROI Media Solutions 25 years of direct, hands-on experience with both electronic and diary-based audience measurement."

"Over the past three years, ROIMS has developed a deep knowledge of the practical application of PPM(TM) for planning, buying and selling radio. Jay's experience not only strengthens that knowledge, but Jay can help us in know where to look for the answers and for the right questions," said ROIMS partner Mark Shannon O'Neill.

In addition, Jay will help ROI Media Solutions to expand its outreach to agencies and advertisers. ROI helps the advertising buy-side understand how to plan and buy radio in the new electronic measurement environment.

Before joining ROI, Jay Guyther held a number sales and management positions at Arbitron, since joining company in 1984. Most recently Jay served as Senior Vice President, Ratings Services (January 2006-March 2009) and Senior Vice President, Global PPM Marketing and Business Development (January 1995-January 2006).

Mr. Guyther has earned an MBA in Marketing and Marketing Research (1980) and a Bachelor of Science degree in Business Administration from Loyola College, Baltimore, MD.

About ROI Media Solutions

ROI Media Solutions is a full-service consulting firm whose mission is to assist media outlets to maximize their return on investment in their product, sales and promotions. ROIMS' focus has been on offering radio groups and stations a concrete, actionable management plan for their transition to electronic measurement. Every plan is well thought out solution designed for each specific market, station group and competitive situation, covering sales, programming, marketing and talent management.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Source: ROI Media Solutions

CONTACT: Thom Mocarsky, +1-571-212-3979, tmocarsky@mac.com

-------
Profile: intent